NEW YORK (
(AMZN - Get Report)
has one. Same for
Barnes & Noble
(BKS - Get Report)
(BBY - Get Report)
too. And, as of today,
Toys "R" Us
joins the crowd with a special family-friendly digital entertainment service.
Early on Friday the company announced
Toys "R" Us Movies
which, in public relations speak, is described as: "a brand new service that provides families instant access to the movies and TV show kids love."
The new service debuts with more than 4,000 "specially selected" titles along with "easy-to-use, customizable," parental controls.
To start, it will be offering content from such biggies as
Twentieth Century Fox
Sony Pictures Home Entertainment
Walt Disney Studios
Warner Brothers Entertainment
Toys "R" Us says you'll be able to enjoy the new service on any PC, Mac or Flash-enabled device of your choice. And, in the near future Android and iOS apps will be offered. The Wayne, N.J.-based firm is also selling its new
tablet - expected in stores, and online on Oct. 21. It will retail for $149.99.
As for pricing, movies will start at $2.99 for a 24-hour rental. A licensed digital download or stream will sell for $5.99. TV shows start at 99-cents each with the majority of titles priced at $1.99. The company will also begin marketing ToysRUs Movies gift cards which should hit stores just in time for the holiday shopping season.
Toys "R" Us, which filed to go public in 2010, but has yet to
, has chosen the
to administer the online service.
--Written by Gary Krakow in New York.
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