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On Thursday, October 11, the New York Stock Exchange (NYSE: NYX), Accion and Yelp will bring the NYSE Big StartUp “Small Business Connections: Marketing Meets Microfinancing” nationwide workshop tour to Miami. The event will provide local small business owners with two resources vital to growing any business: social media marketing know-how and access to capital. Miami marks the ninth stop on the Small Business Connections Tour.
Yelp and Accion staff will be present throughout the workshop to answer questions and offer personalized consultations to participants. Yelp’s Manager of Local Business Outreach, Darnell Holloway, will discuss how entrepreneurs can work with major social media platforms to engage customers online and navigate online reviews. “We’ve touched over 300 business owners in 6 cities across the US and have been very impressed with the level of engagement we’ve seen from entrepreneurs eager to learn how they can navigate the sometimes overwhelming world of social media,” said Holloway.
Loan Consultant, Marcia Maia, of small business lender Accion, which has provided over 2000 microloans in the Miami area since 1993, will explain how to access capital, training and finance marketing costs with an Accion small business loan. Accion client Alexander Smith of Swoop Miami will speak about how his $4,000 microloan to upgrade his website and call system helped impact his business. Noticing the lack of parking spots in South Beach, Smith launched a unique taxi service in 2009 that is free of charge and transports customers to local destinations. “We’ve been successful because of a combination of social media and word-of-mouth,” said Smith. “The Small Business Connections event is a great opportunity for local small business owners to get direct feedback from well established companies like Yelp.”
“Small Business Connections” is the first small business event tour from the NYSE Big StartUp, a nationwide job creation and business growth initiative that connects small businesses with established corporations, such as Yelp. Launched in March 2012, the NYSE Big StartUp program also integrates the Accion-NYSE Job Growth Fund. This program was started with a $1.5 million commitment by NYSE Euronext, which will provide small businesses and startups with the capital and support they need to grow.