Tim Suther, CMO at Acxiom® (Nasdaq: ACXM) has been selected by the ranking committee of ExecRank as a Top CMO for 2012. The rankings are the result of two-years of research and feedback from evaluation committees and top CMOs that yielded an algorithm for how to rank CMOs based on their performance in 24 key areas.
According to Chris Beaver, lead analyst for the CMO Rankings division of ExecRank, “We were extremely impressed with Acxiom and Mr. Suther. His work with data, analytics and strategy are highly regarded in the industry and amongst other CMOs.”
According to Mr. Suther, “I’m honored to be recognized by ExecRank as a top CMO. It’s a real tribute to the thousands of Acxiom associates who apply advanced data and analytics every day to serve customers better and to deliver outstanding marketing results.”
ExecRank evaluated over 15,000 CMOs this year to rank only the top 500 best. 2012 has seen a heavy focus on social media marketing, as well as engagement strategies that break through the clutter and show a positive return on investment. This year also saw many marketing executives releasing their own book with top tier book publishers, this, and other forms of thought leadership factored heavily into these rankings as well.For the complete rankings, please visit www.ExecRank.com. About Mr. Suther Tim Suther is Acxiom’s Chief Marketing and Strategy Officer, with more than 30 years experience at the intersection of data, marketing and technology. While Tim has been CMO, Acxiom has won more than 45 awards for its work with clients. He is a member of the Direct Marketing Association Board of Directors, Board of Advisors for Loyalty 360, and the North American Advisory Board for the CMO Council. He is also a former member of the executive board of directors for the Sam M. Walton College of Business Center for Retailing Excellence at the University of Arkansas, and the former co-chair of the DMA’s iDirect Leadership Committee.