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Canada's Number One Selling Scotch Evolves

This variant will be positioned between JOHNNIE WALKER BLACK LABEL and JOHNNIE WALKER PLATINUM LABEL, and retail for $79.95.

Both variants are currently available in Canada along with the full JOHNNIE WALKER range which includes: RED LABEL™, BLACK LABEL™, GOLD LABEL RESERVE™, PLATINUM LABEL™ and BLUE LABEL™.

*Johnnie Walker reminds you to drink responsibly.

About Diageo Diageo (Dee-Ah-Gee-Oh) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer, and wine. These brands include Johnnie Walker, Crown Royal, J&B, and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray and Guinness, Beaulieu Vineyards and Sterling Vineyard Wines.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit

Celebrating life, every day, everywhere.

1 World's top performing spirit brand (as ranked by IWSR Oct 2011) 2 Association of Canadian Distillers, MAT to 31, July 2012, Total Trade

SOURCE Diageo Canada

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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