Network Effect Of Event Fundraising Revealed
[ 1 ] JustGiving analysed internal data for over 300,000 fundraising pages, with additional data from Google Analytics and Facebook Insights. In total, each individual fundraising campaign has an average of 562 impressions on Facebook, through fundraisers and sponsors sharing information about the event.
[ 2 ] Based on a study of four major fundraising events during 2010 and 2011, JustGiving analysed the fundraising activity of fundraisers and their sponsors in subsequent years. In total, 12% of fundraisers raise money for the same event in a subsequent year, while a further 11% of all sponsors of those fundraisers go on to fundraise for the same event in a subsequent year.
[ 3 ] JustGiving survey to over 400 active fundraisers ( Sept 2012), " Would you recommend the event your participated in to a friend or family member? "
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