Network Effect Of Event Fundraising Revealed

LONDON, October 4, 2012 /PRNewswire/ --

JustGiving     and ACTIVE Network share event fundraising insights at Making Every Step Count conference

Online fundraisers taking part in organised events use social media to reach close to 600 people and inspire others to take on challenges for charity, according to new data from JustGiving

Speaking at Making every step count:   How to maximize participation and fundraising at your event, Howard Bell, Director of Partnerships at JustGiving, revealed new data showing that each individual fundraising campaign is seen by an average of 562 people on Facebook. ^{[ 1 ]}

What's more, the event fundraising 'network effect' means fundraisers encourage others to follow their lead. One in four fundraisers will choose either to take part in the same event for charity the next year or will inspire a friend or family member to take part instead. ^{[ 2 ]}

The Making every step count conference, which took place today at the Commonwealth Club in central London, brought together speakers from JustGiving & ACTIVE Network to showcase their integrated event registration and fundraising tool for UK charities and event partners, aimed at helping event managers sell out their events and maximise fundraising, with zero up-front costs.

The data, taken from the analysis of JustGiving fundraising pages and their sponsors at major fundraising events, shows the importance of fundraising to event organisers, suggesting that exposure from fundraisers actually helps fill places for future events, while helping charities to acquire new advocates. In a recent JustGiving survey, 99% of fundraisers said that they would recommend the event that they participated in to a friend or family member. ^{[ 3 ]}

Howard Bell, Director of Partnerships at JustGiving commented, "We've been exploring the fundraising network effect - the idea that by participating in an event, fundraisers actually encourage their friends and families to do likewise. This data shows that not only do event fundraisers have a large online social reach, they act as inspiration for others, bringing in new advocates for their charity and new participants for their chosen event. By encouraging fundraising, event organisers give themselves a powerful word of mouth marketing tool."

Sejal Pietrzak, SVP of International at ACTIVE Network, commented, "We've found that friends and family are huge motivators in not only participating in an event, but also fundraising, and that social media's ability to foster participation is a critical component. Our partnership with JustGiving has created a streamlined process for charities to bring together event registration and fundraising, as well as leverage online communities to increase activity overall within their community."

To find out more about event registration and fundraising, go to just.ly/ACTIVEnetwork

The full series of insights from the event are available on request.  

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