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BlackArrow Demonstrates Multiscreen Advertising For Linear TV Delivered Over IP Platforms

"Monetizing live and time-shifted television across multiple screens should not require individual silos for each platform," said Joe Matarese, CTO of BlackArrow.  "BlackArrow's new Linear Extensions, coupled with the sophisticated business rule and policy definition capabilities of our placement opportunity information service, provide multichannel video programming distributors with a single, standards-based platform for all of their multiscreen advertising needs."

About The BlackArrow Advanced Advertising System

The BlackArrow Advanced Advertising System is used by service providers such as Comcast, Time Warner Cable, and Rogers Communications to manage the technological complexities and business issues associated with advanced advertising across multiplatform pay-TV environments. For pay-TV service providers, the BlackArrow Distributor Suite offers a central, open, standards-based platform for managing placement opportunities, business rules and ad policies, and for controlling real-time ad routing and return path data aggregation. The BlackArrow Campaign Suite enables ad sales and marketing organizations to define, manage and monetize multiplatform advertising campaigns. The BlackArrow SIS enables service providers to aggregate disparate sources of customer information into a single view for enabling the delivery of relevant advertising to the appropriate audience. For content providers, the BlackArrow Business Suite offers advanced tools for managing avails, or placement opportunities, as well as ad policies, ad sales rights, and asset metadata.

About BlackArrow, Inc.

BlackArrow is a leading worldwide provider of advanced advertising technology for New TV platforms. Reaching nearly 30 million homes, BlackArrow's advanced advertising software platform enables customers to increase revenues by delivering more timely and efficient sales and marketing messages, extend TV business models and affiliate partnerships to new platforms, and gain real-time reporting and measurement insights across multiple screens. BlackArrow is privately held, and backed by Cisco Systems (NASDAQ: CSCO), Comcast Ventures, Intel Capital (NASDAQ: INTC), Mayfield Fund, Motorola Mobility Ventures , Polaris Venture Partners and Time Warner Cable. The company has offices in New York City and San Jose, Calif. http://www.blackarrow.tv

SOURCE BlackArrow

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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