, Oct. 4, 2012 /PRNewswire/ --
(NYSE: AMD) today announced they will work together in a unique way to transform how influencers and consumers connect during Austin City Limits.
, a geospatial business networking app, will provide AMD with valuable business intelligence and a new mobile social channel through a large-scale social media marketing and branding campaign targeting the tech start-up and music scene.
"The launch of the 2
generation AMD A-Series APU once again demonstrates how AMD's innovative technologies are improving how we live our lives and conduct business," said
, corporate vice president, Desktop Product Line, AMD. "We chose to work with CanWe Studios because their groundbreaking approach to social engagement brings a new level of consumer understanding of our products."
CanWe Studios, a big data and mobile startup, launched CanWeNetwork last month, bringing a B2B evolution to geospatial technology. The app is powered by a recommendation engine that uses cutting-edge algorithms to build complex models of users by augmenting data from LinkedIn, through its Open Developer Program, alongside other sources. It then applies statistical analysis to these models to predict the kinds of people users are likely to succeed with. CanWe Studios' participation with AMD is the first B2B engagement for CanWe Studios and allows it to showcase how it uses valuable business intelligence and the immediacy of mobile to create timely, positive and relevant interactions between organizations and their target audiences.
-focused campaign centers on sponsorship of the
Austin City Limits
music festival and a digital engagement campaign to support the launch of the 2
generation AMD A-series Accelerated Processor Units (APUs).The campaign will build awareness amongst the
tech and digital scene of AMD's innovative technologies and products.
CanWeNetwork will identify the people AMD could reach and provide a platform for connecting with them, giving consumers the power to control how and when they are able to interact with AMD.