[Stern] was awesome to me for seven years. He handpicked me for the gig. Could of chosen a million others but chose me -- honored and humbled by the experience . . . Howard and Tim [Sabean] are awesome to work for and so was Sirius.If SiriusXM (or, more than likely, Liberty Media (LMCA)) is smart, it'll pick up Ferrall's new show; they're not going to find an equally-as-dynamic replacement. And, clearly, he leaves on good terms. There's little question that the future of media is cross-platform, on demand and mobile. Early adopters in these areas tend to be on the younger side. That's where guys like Rome and Ferrall crush it. In part because they're known primarily as radio guys, incredibly talented individuals such as Rome and Ferrall can get, relatively speaking, buried. I expect CBS to up Ferrall's profile just like Rome's. While radio has never been and never will be a significant revenue generator for companies the size of CBS, it has always acted as a breeding ground for world-class talent. Look no further than Stern. Or, for a different example, Ryan Seacrest. Clear Channel pays Seacrest incredibly well. He got his start in radio. The rest is history. That's not to say Ferrall can reach that level - it's only the subject matter he deals with that holds him back. But there's no question, CBS, if it plays its cards right, can turn Ferrall into a major star. This could not only help it ding ESPN, Fox and NBC, but drive meaningful revenue. At the time of publication, the author held no positions in any of the stocks mentioned in this article. Follow @RoccoPendola This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.
Jim Rome, Scott Ferrall to CBS: Can Sports Radio Drive Revenue?
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