Oct. 4, 2012
/CNW/ - Through a creative collaboration that connected the minds of five artists from five different mediums,
SAPPHIRE's Artist2Artist program followed a chain of imagination where each artist's creation was inspired by the one before it. The artistic journey began with the iconic blue bottle and culminated in an innovative
"Imagination is at the core of
, not only in how it's made and how it looks, but in how it inspires others," said Raj Nagra, global brand ambassador,
. "We have a long history of engaging consumers in programs that challenge them to invent, explore and design. Artist2Artist is
's newest program that sought to make individuals think differently."
From the iconic blue bottle,
-based visual artist
was taken to a place of water, reflection and dreams, inspiring him to paint his best friend like a dream girl. The resulting painting brought the themes of energy and drive to the minds of musical duo Southern Shores, originally from
, and inspired them to compose an original song, Malabar, with an upbeat tempo and dynamic rhythm.
filmmaker, heard the song, the rhythm came across to him as "aquatic", leading him leave the urban scene for the
to create his short film. With the beauty of nature as the background, the film developed into a hybrid of a portrait and a short biography of Scott himself. The industrial designers from Castor Design were attracted to the dream-like state of the film and that led them to build a unique dream catcher made from electro-luminescent wire. Elan Marks,
mixologist, was struck by the dark and mysterious nature of the dream catcher which, in the end, inspired his
Devil in a Blue Dress
, and brought chain of imagination full circle - from the bottle to the cocktail.
Each artist was given just a few days to be inspired, create their piece of art and pass it on to the next artist in the chain. The process and thoughts of all five artists were captured on video and posted for the world to see on
's Facebook page. The hope was that the work and imagination of these five artists would in turn ignite the imagination of the viewers.
Last night, the five artists gathered with family, friends and fellow artists for the official unveiling of these creations and to celebrate the imagination process.