, (NASDAQ:ADTN), a leading provider of cloud connectivity, enterprise communications and virtual mobility solutions, today announced the introduction of ActivReach™, the industry’s first Ethernet technology to support all grades of wiring, extend service reach over three times beyond the limits of standard Ethernet and deliver high-speed voice, data and Power over Ethernet (PoE) all from a single device. The initial application for ActivReach is in ADTRAN’s new NetVanta
1535P Gigabit Ethernet switch which enables businesses and service providers maximum flexibility in designing networks across long distances of CAT3, CAT5 and CAT6 cable. This industry-breakthrough capability allows millions of businesses around the world to easily utilize their existing voice-grade wiring infrastructure to access IP-based voice, hosted services, cloud-based unified communications (UC), and deliver data networking speeds at 100Mbps while transitioning their business towards a Gigabit future.
Many older office buildings, schools, retail stores, hotels, hospitals and distribution facilities rely solely on CAT3 or voice-grade cabling infrastructure for their legacy phone systems. However, voice-grade cable is unsuitable for traditional Ethernet, limiting businesses’ ability to take advantage of the latest IP voice and data network capabilities. Traditionally, businesses have been forced to run new cable to enable Voice over IP (VoIP) and cutting-edge UC services. However, with new cabling upgrade costs running at hundreds of dollars per drop, this option becomes cost-prohibitive for many of these companies.
“Our business customers that reside in these older buildings have told us time and time again that re-cabling costs are a significant barrier in their ability to adopt our hosted service offerings. Despite the overall total cost-of-ownership benefits that VoIP can offer them, they back away from the service because the initial investment is just too much,” said Mark Stappenbeck, senior manager of business development for Windstream-Allworx. “ADTRAN’s ActivReach-enabled NetVanta 1535P Gigabit Ethernet switch delivers 100 Mbps over existing cable plant infrastructure, allowing us to offer flawless voice quality without impacting the existing data network. All of our customers can finally take advantage of the complete set of benefits that our hosted VoIP and UC services can offer.”