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TheStreet Open House

Amazon Opens Portal For Mobile App Distribution In Japan

(NASDAQ:AMZN) – Amazon.com, Inc. announced that developers can now submit apps for distribution later this year in Japan. This is another significant addition to Amazon’s complete end-to-end platform for developers looking to build, market, and monetize their apps and games. Developers can get started today by visiting the Amazon Mobile App Distribution Portal.

Millions of customers have been discovering and buying Android apps for their phones and tablets since the launch of Amazon’s U.S. Appstore last year, and the company’s merchandising, personalization and recommendation technologies are enabling developers to attract even more customers. Amazon also recently expanded distribution into the United Kingdom, Italy, France, Germany and Spain, further enabling developers to grow their business. Additionally, Amazon’s developers have reported strong monetization from the apps they have distributed, by incorporating services like In-App Purchasing and Amazon’s secure, 1-Click purchasing. The In-App Purchasing API makes it easy to offer digital content and subscriptions —such as in-game currency, expansion packs, upgrades, magazine subscriptions and more— for purchase within their apps. Amazon’s secure 1-Click purchasing experience gives customers a seamless shopping experience when purchasing content.

Developers distributing game apps on Amazon’s platform in the U.S. have also reported increased customer engagement using services from Amazon such as GameCircle, which offers features like leaderboards, achievements and syncing game-state between Kindle devices. To get started developers can visit https://developer.amazon.com/sdk/gamecircle.html.

GameCircle is just one of the many unique developer tools and services offered from Amazon for gaming. To learn more, including Amazon Web Services and how developers are building games in the cloud, visit http://aws.amazon.com/game-hosting/.

“Opening our portal to app and game developers looking to reach Japanese customers is an important milestone as we strive to serve consumers and developers globally,” says Jim Adkins, Vice President of the Amazon Appstore. “Many of our existing developers are anxious to localize their apps and games for Japanese consumers, and we look forward to working with new developers that have been waiting for a chance to bring their Japanese content to the Amazon platform. By continuing to expand our app program internationally, as well as build upon the app services offered by Amazon, we are giving developers the opportunity to attract more customers and expand their businesses.“

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