In addition, activity in the social media marketing subsector improved 50 percent compared to a year ago but stayed flat in third quarter 2012, contributing to the E-Marketing & Search segment's 20 percent drop-off in the last three months. Nevertheless, there were several notable social media marketing deals in the quarter, for example Oracle's announced acquisition of Involver for an undisclosed sum and Gannett's acquisition of BLiNQ Media for $40 million. The largest social media marketing transaction in third quarter 2012, as well as the third largest related deal year-to-date, was Google's acquisition of Wildfire Interactive for $250 million.A copy of the ONLINE AND MOBILE INDUSTRY M&A REPORT FOR THIRD QUARTER 2012 is available at the Berkery Noyes website.
Berkery Noyes Releases Online And Mobile Industry M&A Report For Third Quarter 2012
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