What's in Fashion
In a second "Executive Decision" segment, Cramer sat down with Eric Wiseman, chairman, president and CEO of VF Corp (VFC - Get Report), the apparel maker that's seen its shares rise 55% since Cramer last spoke with Wiseman in April 2011.
Wiseman said outdoor apparel remains a big driver for VF Corp, whether it be boots, socks or jackets. He said his company's acquisition of the Timberland brand in June 2011 is part of that strategy and VF looks to reintroduce Timberland apparel in the U.S. market by the fall of next year.
When asked about VF's terrific portfolio of brands, Wiseman commented that VF now has 30 brands in its stable, and while not every one performs well in every market, the diversity gives it many opportunities such as investing in its North Face brand in Germany and Vans in the U.K.Turning to the company's retail strategy, Wiseman acknowledged some of its retail customers were leery of the company opening factory stores around the corner, but the company has learned that as more stores open the brands become stronger for all of their customers. Among the other positives at VF are the falling price of cotton, which is a big component in denim, as well as currencies around the world turning in the company's favor. Cramer said the VF story remains intact, adding that with a great company and great management, "sometimes it is just that easy."