In addition to these brand-wide programs, nearly 70% of the Comfort system will complete a Property Improvement Plan by the end of 2015, implementing key elements of the new design that increase intent to stay at Comfort hotels and ensuring that the Comfort brand always provides a reliable and refreshed guest experience.
Removing Hotels That Don't Meet New Guest Satisfaction StandardsBrand executives recently implemented higher guest satisfaction standards for the Comfort brand family with the goal of securing the brand's place as the first option for travelers within the upper midscale segment. "The new guest satisfaction standards are based on the voice of the guest," said Williamson. "When guest feedback indicates that a property is not living up to standards, we take action to improve or remove those properties." Choice has already started to remove hotels that are below the new guest satisfaction standard, and will continue to do so throughout the coming years. In Choice is prepared to remove up to 10 percent of the Comfort system if those hotels do not meet guest satisfaction thresholds.
About Choice Hotels
Choice Hotels International, Inc. franchises approximately 6,200 hotels, representing more than 495,000 rooms, in the United States and more than 30 other countries and territories. As of June 30, 2012, more than 375 hotels were under construction, awaiting conversion or approved for development in the United States, representing more than 30,000 rooms, and approximately 75 hotels, representing approximately 6,700 rooms, were under construction, awaiting conversion or approved for development in approximately 15 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands, as well as its Ascend Hotel Collection membership program, serve guests worldwide. Additional corporate information may be found on the Choice Hotels International, Inc. website, which may be accessed at www.choicehotels.com.Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Hotel Collection are proprietary trademarks and service marks of Choice Hotels International. © 2012 Choice Hotels International, Inc. All rights reserved. SOURCE Choice Hotels International, Inc.