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Further increases in the usage of electronic devices such as laptops and tablets among UK consumers, had a negative impact on the volume sales of writing instruments. Volume sales of tablets increased by 82% in 2012, while writing instruments recorded a decline in volume sales terms of 2%. Consumers increasingly switched from traditional writing tools to electronic ones, which reflected in the growth trend of writing instruments.
Euromonitor International's Writing Instrumentsin United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
WRITING INSTRUMENTS IN THE
September 2012LIST OF CONTENTS AND TABLES
Table 1 Sales of Writing Instruments by Category: Volume 2007-2012
Table 2 Sales of Writing Instruments by Category: Value 2007-2012