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Champion(R) Introduces High Support Smoothie Sports Bra

WINSTON-SALEM, N.C., Oct. 3, 2012 (GLOBE NEWSWIRE) -- Champion Athleticwear, the founder and leader in the sports bra market for more than 30 years, introduces the new Champion® Smoothie sports bra with sleek, lightweight fabrics and innovative features designed to deliver ultra-comfortable high support up to D-cup sizes.

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"At Champion Athleticwear, we recognize that you shouldn't have to compromise comfort and lightness for exceptional high support," said Meg Wilson, senior marketing manager for Champion Athleticwear.  "With the new Champion Smoothie sports bra, you can absolutely have it all."

Like all Champion sports bras, the Champion Smoothie sports bra features built-in motion control to provide just the right amount of support.  Its designation as High Support means the Champion Smoothie sports bra hugs and secures with high-impact support to control bounce for cross-training comfort.

"Designing a comfortable, high-support sports bra is truly a feat of engineering," said Wilson.  "At Champion Athleticwear, we are constantly looking for new and innovative ways to deliver lift and support without sacrificing the exceptional comfort that Champion® sports bras are known for."

In order to develop a sleek yet supportive sports bra, the designers at Champion Athleticwear combined several innovative features for the Smoothie sports bra designed to control bounce at every turn.  The team developed a lightweight, silky smooth fabric that delivers powerful support and wicking performance.  Seamless cups encapsulate versus compress the breasts for exceptional comfort and gentle shaping.  Convertible straps were added for versatility and added support, and the straps' full adjustability ensures a perfect fit while keeping pressure off the shoulders.  Finally, the designers developed side shaping panels for support and lift, preventing side to side movement of the breasts.

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