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Row 44 Announces Newest Airline Partnership: Allegiant To Offer Wireless Inflight Entertainment Direct To Passenger's Own Devices

Stocks in this article: ALGT

WESTLAKE VILLAGE, Calif., Oct. 3, 2012 /PRNewswire/ -- Row 44, the leading provider of inflight WiFi and device-based entertainment for airlines around the world, announced today its newest partnership:  Allegiant (Nasdaq: ALGT).  Allegiant Travel Company subsidiary Allegiant Air will roll out Row 44's Video-On-Demand (VOD) service on its fleet of 757's, which primarily provide service between the mainland and Hawai'i.

Allegiant, in looking for an economical way to delight passengers on its new Hawai'i service, will be the first commercial airline to offer Row 44's VOD service, a wireless, streaming device-based entertainment platform that operates without satellite connectivity, as part of its inflight entertainment passenger experience.

The Row 44 platform is flexible to its partners needs, and offers two versions of WiFi service:  full satellite Internet connectivity, and the option Allegiant has chosen - onboard wireless inflight video streaming only, more commonly known as VOD.

"At Allegiant, we are always focused on providing our customers with exceptional travel deals, and we sought the same in our inflight entertainment partner," said Andrew Levy, Allegiant Travel Company. President.  "Row 44 had the only platform that met our desire to provide our passengers with modern, affordable entertainment without sacrificing our commitment to low-cost."

The ability to offer a wide range of content featured in an easy to navigate portal was key for Allegiant.  With the Row 44 VOD service, passengers will be able to log into an Allegiant-branded portal to access a broad selection of movies, television shows, short subject programming, music, games and flight map.

"Allegiant has proven adept at pioneering and delivering innovative solutions in the travel marketplace," said Travis Christ, chief marketing and sales officer for Row 44.  "Allegiant is a low cost specialist when it comes to linking leisure travelers to popular destinations, and we look forward to complementing their brand with a world-class VOD entertainment experience."

The Row 44 VOD service utilizes the same equipment as its satellite Internet service, but without an aircraft antenna.  Entertainment content is stored aboard the aircraft on a 1.8 terabyte server, and streamed wirelessly directly to passengers' iPads, iPhones, Windows laptops, Android, and other WiFi-enabled devices.

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