(NASDAQ: BCOV), a leading global provider of cloud content services, and Discovery Networks International (DNI), which operates one of the most extensive international television businesses in the media industry, today announced that DNI will adopt the Brightcove App Cloud mobile app platform to develop and manage dual-screen catch-up TV services. DMAX Italy, a free-to-air channel, will be the first DNI broadcast network to take advantage of App Cloud’s Dual-Screen Solution for Apple TV, which enables media publishers to develop rich content apps for the iPhone and iPad that simultaneously control full-screen video streaming on HDTVs through Apple’s AirPlay technology.
DNI will also take advantage of the App Cloud platform to build and launch an interactive, video-rich app for Android smartphones and tablets in the future. Both the dual-screen iOS app and Android app will also leverage App Cloud’s seamless integration with the Brightcove Video Cloud online video platform, which is used to power video content across DNI’s Web properties.
DMAX Italy’s dual-screen app will allow viewers to easily discover and wirelessly stream full, advertising-supported episodes of past and current seasons of popular Discovery programming, such as “Dirty Jobs,” “LA Ink,” and “Miami Ink,” using their iPad or iPhone directly to an Apple TV-enabled HDTV. Viewers will be able to use their iPhone or iPad to select the program they want to watch, then playback begins on the television via their Apple TV. From there, they will be able to enjoy complementary content on their iPad or iPhone, such as actor bios, recaps, images and more, along with remote control functions like stop, pause, fast forward and rewind.
“Discovery Networks International is pleased to build upon our long-standing commitment to innovation in programming and technology by providing our dedicated viewing audience with richer, more contextual opportunities to interact with our content,” said David Schafer, vice president, International Digital Media at Discovery Communications. “We are delighted to be working with Brightcove on our first app with DMAX Italy and in the future as we roll out into additional markets.”