LOS ANGELES, Oct. 2, 2012 /PRNewswire/ -- In support of the NFL's "A Crucial Catch" breast cancer awareness campaign, Ticketmaster, a Live Nation Entertainment company (NYSE: LYV), announced today that all Ticketmaster tickets for the month of October will be pink to help raise awareness for National Breast Cancer Awareness Month. Additionally, a portion of every NFL ticket sold on Ticketmaster and on NFL Ticket Exchange, the official ticket resale marketplace of the NFL, in October will go toward the American Cancer Society's fight against breast cancer.
"Breast cancer affects so many of our families, which is why we are proud to team up with the NFL to support the American Cancer Society and raise funds for breast cancer research, treatment and education," said Nathan Hubbard, CEO of Ticketmaster. "This is the first time in Ticketmaster's more than 35-year history we are changing the color of the Ticketmaster ticket and we hope the millions of pink Ticketmaster tickets will help raise breast cancer awareness. With a portion of NFL tickets sold during October going directly to support breast cancer programs at the American Cancer Society, every fan of live entertainment will be doing their part to help beat breast cancer."
In addition to the donations made through a portion of tickets sales in October, Ticketmaster will also be raising funds through the auction of official pink NFL merchandise signed by Hall of Fame Quarterback Troy Aikman, who is serving as the spokesman for NFL Ticket Exchange powered by Ticketmaster. As part of the NFL's "A Crucial Catch" breast cancer awareness campaign, Mr. Aikman has autographed special commemorative NFL merchandise that will be auctioned for charity on NFL Auction ( www.nfl.com/auction)."The American Cancer Society continues fighting for every birthday threatened by breast cancer in every community," said Roshini George, National Vice President of Health Promotions for the American Cancer Society. "Through the generous support of Ticketmaster and the NFL, we look forward to continuing to make important strides in the fight against breast cancer." To learn more about how you can get involved in the fight against breast cancer, please visit the American Cancer Society at http://www.cancer.org/Involved/index or join the conversation on Facebook and Twitter. About the American Cancer SocietyThe American Cancer Society combines an unyielding passion with nearly a century of experience to save lives and end cancer for good. As a global grassroots force of three million volunteers, we fight for every birthday threatened by every cancer in every community. We save lives by helping you stay well by preventing cancer or detecting it early, helping you get well by being there for you during and after a diagnosis, by finding cures through groundbreaking discovery and fighting back through public policy. As the nation's largest non-governmental investor in cancer research, contributing more than $3.8 billion, we turn what we know about cancer into what we do. As a result, an estimated 13.7 million people in America who have had cancer and countless more who have avoided it will be celebrating birthdays this year. To learn more about us or to get help, call us anytime, day or night, at 1-800-227-2345 or visit cancer.org. About NFL Ticket Exchange by TicketmasterThe National Football League (NFL) and Ticketmaster have worked together to create NFL Ticket Exchange by Ticketmaster, the first and only resale marketplace that provides NFL fans looking to buy or sell NFL tickets a safe, convenient and League-approved resale platform. Through this groundbreaking endeavor, the NFL and Ticketmaster are able to deliver fans exclusive access to barcode-authenticated NFL game tickets when purchased from NFL Ticket Exchange. Additionally, for the majority of regular and playoff tickets purchased via NFL Ticket Exchange by Ticketmaster, fans have instant access to their tickets via Ticketmaster's electronic delivery, which allows fans to print their tickets within minutes of each sale, alleviating the need for time-consuming and expensive mail delivery options. NFL Ticket Exchange by Ticketmaster is accessible from Ticketmaster.com and NFL.com. About Live Nation EntertainmentLive Nation Entertainment is the world's leading live entertainment and ecommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network. Ticketmaster.com is the global event ticketing leader and one of the world's top five ecommerce sites, with almost 27 million monthly unique visitors. Live Nation Concerts produces over 22,000 shows annually for more than 2,300 artists globally. Front Line is the world's top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling nearly 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visit www.livenation.com/investors. SOURCE Ticketmaster