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TheStreet Open House

Master Magician And Performance Artist David Blaine And Intel Present ELECTRIFIED, An Interactive, Digitally Enabled Live Performance

David Blaine, internationally renowned performance artist and master magician, and Intel Corporation present ELECTRIFIED, a visually stunning performance that uniquely leverages technology, science and global interactivity to create a magical live performance event.

Beginning on Friday, Blaine will stand on a 20-foot-high platform at Hudson River Park Pier 54 in New York, surrounded by seven towering metallic orbs – or tesla coils – that will stream 1 million volts of electricity around him for 3 days and 3 nights. Clad in a custom-made metal suit and helmet capable of conducting millions of volts of electricity, Blaine will be on his feet and will not sleep or eat for the duration of the performance. It will be continuously live-streamed at www.youtube.com/electrified and at LeTV.com in China.

ELECTRIFIED is part of The Ultrabook™ Experience, a new initiative from Intel that features collaborations among innovative brands, emerging and established artists, designers and entertainers that use the Intel-inspired Ultrabook device to do extraordinary things. Throughout 2012, The Ultrabook Experience will unveil grand-scale projects with innovators in travel, film, fashion and design that are using Ultrabook devices to think innovatively.

ELECTRIFIED re-casts the way the world can create, connect and communicate on a global scale. Sharing a passion for continually pushing the boundaries of innovation, Blaine and Intel challenge people to rethink the ordinary and be inspired by what’s possible when you combine technology, ingenuity and creativity.

“It has taken me 4 years to develop a performance idea that excites and challenges me,” Blaine said. “My goal is to create a visual image that everyone will always remember, one that makes people curious and mystified. Intel is giving me the opportunity to perform the most daring thing I’ve ever done and has created a way to bring different people from all walks of life on to a global stage.”

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