This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Research Finds Nearly Half Of Online German Consumers Purchase Because Of Email

A new study released today by global interactive marketing provider  ExactTarget (NYSE:ET) found nearly half of online German consumers have made a purchase after receiving an email marketing message.

Based on a survey of more than 1,200 online German consumers (ages 18 and older), ExactTarget’s  Digital Republic report is the latest research report in ExactTarget’s  Subscribers, Fans and Followers series to explore consumer behavior across email, Facebook and Twitter in markets around the globe.

Key findings of the study include:
  • Emailo 94 percent of online German consumers subscribe to at least one email marketing programo 45 percent of consumers that subscribe to brand’s email programs have made a purchase after receiving an email marketing messageo 80 percent of consumers check email at least once per day
  • Facebooko 39 percent of online German consumers interact with brands on Facebooko 15 percent of consumers on Facebook have made a purchase after receiving a marketing message on Facebooko 25 percent of consumers report “liking” a brand because they already shop or purchase regularly from the brand
  • Twittero 7 percent of online German consumers interact with brands on Twittero 19 percent of German consumers who have made a purchase influenced by Twitter do not have their own Twitter accounto 61 percent of Twitter users check their feed at least once per day

“German consumers are among the most active social media observers we’ve surveyed,” said Tim Kopp, ExactTarget’s chief marketing officer. “Our new  Digital Republic research provides an in-depth look at the German market, giving marketers exclusive insights into why consumersengage with brands across email, Facebook and Twitter.”

To download ExactTarget’s  Digital Republic research report, click  here.

The debut of the German research follows the launch of studies in the U.S., U.K., Brazil and Australia, allowing marketers to compare how consumers around the globe interact with brands across email, Facebook and Twitter.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.24 0.00%
FB $117.81 0.00%
GOOG $701.43 0.00%
TSLA $211.53 0.00%
YHOO $36.94 0.00%


Chart of I:DJI
DOW 17,660.71 +9.45 0.05%
S&P 500 2,050.63 -0.49 -0.02%
NASDAQ 4,717.0940 -8.5450 -0.18%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs