This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Research Finds Nearly Half Of Online German Consumers Purchase Because Of Email

Stocks in this article: ET

A new study released today by global interactive marketing provider  ExactTarget (NYSE:ET) found nearly half of online German consumers have made a purchase after receiving an email marketing message.

Based on a survey of more than 1,200 online German consumers (ages 18 and older), ExactTarget’s  Digital Republic report is the latest research report in ExactTarget’s  Subscribers, Fans and Followers series to explore consumer behavior across email, Facebook and Twitter in markets around the globe.

Key findings of the study include:

  • Emailo 94 percent of online German consumers subscribe to at least one email marketing programo 45 percent of consumers that subscribe to brand’s email programs have made a purchase after receiving an email marketing messageo 80 percent of consumers check email at least once per day
  • Facebooko 39 percent of online German consumers interact with brands on Facebooko 15 percent of consumers on Facebook have made a purchase after receiving a marketing message on Facebooko 25 percent of consumers report “liking” a brand because they already shop or purchase regularly from the brand
  • Twittero 7 percent of online German consumers interact with brands on Twittero 19 percent of German consumers who have made a purchase influenced by Twitter do not have their own Twitter accounto 61 percent of Twitter users check their feed at least once per day

“German consumers are among the most active social media observers we’ve surveyed,” said Tim Kopp, ExactTarget’s chief marketing officer. “Our new  Digital Republic research provides an in-depth look at the German market, giving marketers exclusive insights into why consumersengage with brands across email, Facebook and Twitter.”

To download ExactTarget’s  Digital Republic research report, click  here.

The debut of the German research follows the launch of studies in the U.S., U.K., Brazil and Australia, allowing marketers to compare how consumers around the globe interact with brands across email, Facebook and Twitter.

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,356.87 +288.00 1.69%
S&P 500 2,012.89 +40.15 2.04%
NASDAQ 4,644.3120 +96.4780 2.12%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs