This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

The Votes Are In: Flo Elected To The Madison Avenue Advertising "Walk Of Fame" (Photo: Business Wire)

Stocks in this article: PGR

The votes have been counted, polls are closed and the nation has elected ad icon “Flo” from Progressive to the Madison Avenue Advertising “Walk of Fame.” After a three-week voting period blanketing social media, consumers chose “Flo” for the distinction over a range of other famous icons and characters, covering a century of advertising and marketing.

The votes are in: Flo elected to the Madison Avenue Advertising "Walk of Fame" (Photo: Business Wire ...

The votes are in: Flo elected to the Madison Avenue Advertising "Walk of Fame" (Photo: Business Wire)

“I’d like to thank glitter, gummy bears, and most importantly, all my fans for their support,” said Flo. “I’m just a girl with a white apron and a blue headband who tries to make car insurance a little easier to understand. The fact that people took the time to log on and vote for me is absolutely flattering.”

This isn’t the first time that consumers have chosen Flo in an advertising icon battle. In 2011, fans voted Flo the top advertising icon in the country in a head-to-head, Entertainment Weekly competition. But Flo’s popularity doesn’t end with her victories in contests against other ad icons. She was recently named by Advertising Age as one of the “Top Ten Female Icons of All Time,” a list that included Betty Crocker, The Morton Salt Girl and Rosie the Waitress. Flo is the only icon on Ad Age’s list from the past 25 years.

“While she was born on TV, Flo’s iconic presence now extends well beyond the screen to social, mobile, games, print, radio and throughout pop culture,” said Jeff Charney, chief marketing officer at Progressive. “After nearly five years in the market and 80-plus commercials, she’s on top of her game and more relevant than ever. She’s real, confident and current. Flo isn’t trying to change who she is, she’s trying to be who she is. That’s why consumers across the board relate so well to her.”

About Progressive

Celebrating its 75 th anniversary in 2012, The Progressive Group of Insurance Companies (collectively, “Progressive Insurance”) makes it easy to understand, buy, and use auto insurance. Progressive offers choices so consumers can reach it whenever, wherever, and however it’s most convenient—online at, by phone at 1-800-PROGRESSIVE, on a mobile device or in-person with a local agent.

Progressive offers insurance for personal and commercial autos and trucks, motorcycles, boats, recreational vehicles, and homes. It’s the fourth largest auto insurer in the country, the largest seller of motorcycle insurance, and a leader in commercial auto insurance. Progressive also offers car insurance online in Australia at

Founded in 1937, Progressive continues its long history of offering shopping tools and services that save customers time and money, like Name Your Price ®, the Snapshot Discount ®, and a concierge level of claims service.

The Common Shares of The Progressive Corporation, the Mayfield Village, Ohio-based holding company, trade publicly at (NYSE:PGR).

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs