Bally Technologies (NYSE: BYI) has won top honors in the 2013 Gaming & Technology Awards for its Elite Bonusing Suite™ DM Tournaments floor-wide slot tournament solution, continuing an innovation streak that has the Company winning more than 40 innovation awards the past three years.
“DM Tournaments truly showcases how server-based technology can create contagious excitement on games from multiple manufacturers and take one of the most popular special events for real players to a whole new level,” said Tom Doyle, Bally Technologies’ Vice President of Systems Product Management. “Operators see a real labor savings with automated registration, automated enrollment, automated scoring, and automated prize awards – along with the obvious return-on-investment they get from not having to install and uninstall tournament games.”
DM Tournaments is the ultimate form of community gaming, enabling casino operators to almost instantly turn slot machines on their casino floor into tournament games – with no device downtime or lost revenue. The tournaments are displayed on Bally’s iVIEW Display Manager™ (DM) player-user-interface. Last February, DM Tournaments powered the world’s largest slot tournament at Pechanga Casino & Resort in Temecula, Calif., drawing crowds of thousands and creating frenzied excitement across the casino.
Buddy Frank, Pechanga’s Vice President of Slots, said, “Generally, the period between Chinese New Year, the Super Bowl, and President’s Day is pretty slow in the casino world. This year, in addition to setting two world records, Pechanga scored some of its best revenues ever.”DM Tournaments will be on display at the Global Gaming Expo (G2E) starting today through Thursday in Bally’s booth #1127 under the flag: Driving Innovation. Visitors to Bally’s G2E exhibit will be able to participate in live tournaments and win prizes, experiencing the advanced technology firsthand. Along with DM Tournaments, Bally offers eight other powerful applications in its Elite Bonusing Suite for the iVIEW and iVIEW DM player-user-interfaces. These include Bally Power Winners™, U-Spin Bonusing™, Lucky Match Bonusing™, iVIEW Messaging™, Dynamic Random Bonusing™, Flex Rewards™, Video Poker Bonusing™, and Virtual Racing™. These powerful applications enable casinos to reward current players, attract new ones, and increase player value while generating tremendous player excitement across the casino floor. What’s more, they enable casinos to launch new floor-level interactive promotions that simply weren’t possible before. Bally has elevated one Elite Bonusing Suite application, Virtual Racing, to new levels with the launch of a major licensed branded NASCAR®-themed Virtual Racing promotional tool. This technology debuted yesterday at the South Point Hotel, Casino & Spa in Las Vegas, and Virtual Racing NASCAR events will continue at the South Point throughout October every Monday-Thursday at 3:30 p.m., 4:30 p.m., 7:30 p.m., and 8:30 p.m. The Virtual Racing application has already been a huge hit, creating floor-wide excitement on casino floors across America, driving coin-in, carded play, and new player’s club signups. Now Bally has added a NASCAR-themed car racing event that lets players choose their favorite from eight famous NASCAR drivers and cheer him across the finish line. The 2013 Gaming & Technology Awards, sponsored by Global Gaming Business magazine, are the industry’s standard in this field, recognizing excellence in innovation and practical application in all gaming disciplines. Five judges from across the casino gaming industry evaluate the yearly Gaming & Technology awards, which will be formally presented at the Global Gaming Expo at 11:45 a.m. Wednesday, Oct. 3 in the Venetian Ballroom G-J at the Sands Expo Convention Center in Las Vegas, Nev.
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