Bridgevine, Inc., an industry pacesetter in digital performance-based customer acquisition technology and marketing strategies, today announced that Todd Cullen has joined the company as Senior Vice President, Consumer Insights & Analytics. In this role, Cullen will lead the data management, consumer insights, analytics, and data monetization strategy for the company.
Bridgevine, a member of the Inc. 500|5000 for the sixth consecutive year in 2012, has been experiencing explosive revenue growth, nearly doubling in the past two years, and forecasting over 30% growth again in 2012. The addition of Cullen to the already strong data team at Bridgevine underscores the central role that Big Data, insights and analytics play not only today, but also in the next phase of expansion at Bridgevine.
“I am thrilled to welcome Todd Cullen to the Bridgevine team,” said J. Patrick (“JP”) Bewley, CEO of Bridgevine. “As we continue to deliver Customers instead of ‘Clicks’ to the brands we serve, big data and analytics will be the deciding factors in our success. Todd's unique background in building global consumer data, insight and analytics businesses will further accelerate Bridgevine's ability to manage the journey from cookie to conversion.”
Prior to joining Bridgevine, Cullen was the Vice President of Global Data Products for Acxiom Corporation (NASDAQ:ACXM), a $1.13 billion-a-year marketing technology and services company. Over the past four years, Cullen has successfully positioned Acxiom as the leading online and offline data & analytics provider in the world with global addressable audience to over 700 million in 29 countries across the globe. Prior to Acxiom, Cullen served as CIO for Cognitivedata, Inc. (now a Merkle Company, also a leader in the marketing technology and services ecosystem).“As Bridgevine embarks on this next stage of growth, I am excited to join JP and this great team in harnessing the power of Big Data and analytics to help our clients understand and optimally interact with consumers,” Cullen stated. “One thing is clear—consumers today are in charge. Bridgevine is perfectly positioned to shape and improve the consumer experience based on the insight available from factors like life-stage, shopping preferences, and social engagement. It’s no longer about racking up impressions, clicks, and offers...it’s about winning the consumer experience challenge.”