USA Technologies, Inc. (NASDAQ: USAT), (“USAT”), a leader of wireless, cashless payment and M2M telemetry solutions for small-ticket, self-serve retailing industries today announced completion of its broadest, integrated deployment of ePort telemetry of data with vending management solution provider and USAT DEX Partner, VendSys, for USAT customer, Rawls Distributing Co., (“Rawls”). The launch represents the next level of deployment services offered by USAT to help customers maximize the multiple benefits of cashless payments and wireless telemetry of vending management data.
USAT’s DEX Partner Program optimizes customers’ use of cashless payment offerings by integrating USAT’s wireless DEX and telemetry available through its ePort Connect® service with one of several vending management solutions available in the market today. The combined solution is designed to broaden the anticipated benefits of each technology, for even greater return on an operator’s investment.
Rawls, an operator of more than 1,200 vending machines in Savannah, Georgia, utilized USAT and VendSys, a leader in internet-based vending management systems that integrates vending management software fed by both handheld devices and wireless telemetry from USAT’s ePorts®.
USAT Vice President of Cashless Deployment Services, Jim Turner, explained: “Rawls was seeking a solution that would make the most efficient use of today’s technologies. We began with USAT's business-planning process for cashless deployment, which targets what we believe were the most lucrative locations for Rawls’ initial cashless deployment. Working with VendSys, we then layered on the anticipated benefits of our wireless DEX for Rawls’ high volume routes, while supporting lower volume routes with handheld data transmission—all of which fed into Rawls’ new VendSys system.”Robin Rawls, President of Rawls Distribution, said: “The result was a hybrid solution that greatly expanded the business benefits had we approached these technologies individually. For example, we found that the addition of DEX telemetry to cashless vending shifted our transaction dollar hurdle by 67%, from a minimum of $5,000 a year per machine in cash sales before deploying cashless, to $3,000 a year—greatly expanding the machines qualifying for deployment and the corresponding benefits from same.