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New Data Show No!no! Hair Dominates The Japanese Market For Women’s Hair Removal Devices

PhotoMedex, Inc. (NASDAQ and TASE: PHMD) today announced that new market data commissioned by Ya-Man Ltd. and compiled by GfK Japan found that no!no!™ Hair is the leading women’s hair removal device in Japan, accounting for 53% of all retail sales during the six months ended March 31, 2012. On a unit basis, no!no! Hair accounted for 34% of product sales in this category. These no!no! market share figures have held relatively steady compared with the previous six months while the market has experienced overall growth.

The GfK report is based on data collected from retailers and includes sales quantities and retail value of women’s hair removal devices sold in-store for the period mentioned. In addition to in-store sales, and unlike some of the other brands that are included in the GfK market data, Ya-Man is also distributing directly to consumers and through home shopping, catalogs, e-commerce and other specialty channels.

Ya-Man began marketing the no!no! brand in Japan in 2009 as the brand’s exclusive distributor, and is currently distributing the no!no! skin acne treatment product and the no!no! smooth skin care line, as well as multiple products within the no!no! Hair line of hair removal devices. The no!no! products are manufactured by Radiancy Inc., a wholly owned subsidiary of PhotoMedex.

“Ya-Man has been a tremendous distribution partner for us,” commented Dr. Dolev Rafaeli, PhotoMedex chief executive officer. “In just four years they have established no!no! as the number one brand in Japan. In addition, the data from GfK pertains only to brick-and-mortar stores where we compete against such established brands as Panasonic and Philips, and does not include other distribution channels such as home shopping, catalog or direct-to-consumer, where some of our competitors do not participate. Including those channels suggests an even larger market share for no!no! Hair in the Japanese hair removal device market.”

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