TEANECK, N.J., Oct. 2, 2012 /PRNewswire/ -- Cognizant (NASDAQ: CTSH) today announced that it has been positioned by Gartner Inc. in the "Leaders" quadrant of the 2012 Magic Quadrant for CRM Service Providers Worldwide 1 released on September 20, 2012.
According to the Gartner, Inc. report, "Leaders are performing well today, gaining traction and mind share in the market; they have a clear vision of market direction and are actively building competencies to sustain their leadership position in the market." It stated, "CRM implementation services continue to be in high demand and integrate many competencies, including CRM software, analytics, business consulting, mobility, and social."
The Magic Quadrant focused on the CRM consulting and solution implementation service market worldwide. The relative positioning of service providers in the Magic Quadrant was based on inclusion criteria and key criteria for evaluating ability to execute and completeness of vision. The ability to execute was assessed based on a provider's core services; overall business, financial, strategic, and organizational viability; sales execution/pricing; market responsiveness and track record; customer experience; and operations. The criteria for assessing a provider's completeness of vision consisted of market understanding; marketing strategy; sales strategy; offering strategy; vertical/industry strategy; geographic strategy; and innovation.
"We believe Cognizant's positioning in the Leaders quadrant speaks to the strength of our deep understanding of and vision for developing best-in-class CRM solutions for organization and industry specific needs," said Peter Grambs, Senior Vice President of Cognizant's Customer Solutions Practice. "Our solid CRM capabilities are complemented by strong technical implementation and business consulting skills, extensive experience implementing CRM solutions across geographies and industries, deep industry knowledge, and access to the best talent globally. We help clients to not only successfully identify and leverage the best CRM technologies and advanced mobile and social e-commerce channels, but also drive effective change management to bring their people and processes in line with their CRM goals, enabling improved customer relationships and a higher ROI."1Gartner, Inc. "2012 Magic Quadrant for CRM Service Providers, Worldwide," by Patrick J. Sullivan and Ed Thompson, September 20, 2012, ID Number: G00238208. Click here to access the full report. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.