NEW YORK, Oct. 1, 2012 /PRNewswire/ -- Leading performance media and analytics firm Integrated Media Solutions (IMS) announced today that it has tapped Nancy Mullahy as its new Chief Executive Officer. Mullahy, who succeeds Bob Ingram in the role, joins the MDC Partners agency with over 25 years of media industry leadership experience.
"Nancy has not only an impressive pedigree and deep leadership experience, but a real track record of building future-forward channel strategies and teams that deliver superior business results for marketers," said Steve Farella, CEO of Maxxcom Global Media, MDC Partners' media group. "She also brings to IMS a unique global perspective and strong background in building digital capabilities and building frameworks for marketing insights sourced from digital data sources. As part of Maxxcom, she will be a fantastic asset in helping us bring innovative solutions and measurable growth to our clients."
Mullahy most recently served as CEO, North America of Neo@Ogilvy, the digital media, performance-based unit of Ogilvy & Mather Advertising. Prior to leading Neo, she spent three years building Starcom MediaVest Group's Performance Marketing practice, where as President she transformed the expertise of three agency units from a direct response orientation into a holistic performance marketing capability. Prior to her work with SMG Performance Marketing, Nancy championed the expansion of digital investment across The Coca-Cola Company portfolio, leading the first agency of record assignment team to fully embed and grow award-winning digital with offline capabilities. Throughout her career, Mullahy has worked with such blue-chip brands as IBM, Procter & Gamble, Ally Financial/ Ally Bank, General Motors, AT&T, Visa and Kraft, among many others.
"I'm thrilled to be a part of leading IMS's future as we help clients fulfill the promise of total media integration," said Mullahy. "I see phenomenal opportunity in the strategic and entrepreneurial approach MDC has taken to media, and believe IMS among its other solutions is particularly well positioned to deliver a new, return-based video model for our clients' businesses. I look forward to working not only with the fantastic team at IMS but alongside Steve and our sister agencies within Maxxcom to drive results for clients at a pivotal time in the evolution of media."