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Deckers Outdoor Corporation (DECK): Today's Featured Consumer Non-Durables Laggard

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model.

Deckers Outdoor Corporation ( DECK) pushed the Consumer Non-Durables industry lower today making it today's featured Consumer Non-Durables laggard. The industry as a whole was unchanged today. By the end of trading, Deckers Outdoor Corporation fell 38 cents (-1.1%) to $36.26 on average volume. Throughout the day, 1.8 million shares of Deckers Outdoor Corporation exchanged hands as compared to its average daily volume of two million shares. The stock ranged in price between $35.83-$37.40 after having opened the day at $37.19 as compared to the previous trading day's close of $36.64. Other companies within the Consumer Non-Durables industry that declined today were: K-Swiss ( KSWS), down 7.9%, China Xiniya Fashion ( XNY), down 6.3%, SodaStream International ( SODA), down 5.5%, and Zuoan Fashion ( ZA), down 5.4%.

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Deckers Outdoor Corporation engages in the design, manufacture, and marketing of footwear and accessories for outdoor activities and casual lifestyle use for men, women, and children. Deckers Outdoor Corporation has a market cap of $1.35 billion and is part of the consumer goods sector. The company has a P/E ratio of 8.2, equal to the average consumer non-durables industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are down 51.5% year to date as of the close of trading on Friday. Currently there are six analysts that rate Deckers Outdoor Corporation a buy, one analyst rates it a sell, and four rate it a hold.

TheStreet Ratings rates Deckers Outdoor Corporation as a hold. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures and notable return on equity. However, as a counter to these strengths, we also find weaknesses including unimpressive growth in net income, a generally disappointing performance in the stock itself and feeble growth in the company's earnings per share.

On the positive front, Coldwater Creek ( CWTR), up 17.5%, Delta Apparel ( DLA), up 6.3%, China Shengda Packaging Group ( CPGI), up 4.8%, and Acme United Corporation ( ACU), up 4.7%, were all gainers within the consumer non-durables industry with Sealed Air Corporation ( SEE) being today's featured consumer non-durables industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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