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Oct. 1, 2012 /PRNewswire/ --
Scholastic Media, a division of
Scholastic Inc. (NASDAQ: SCHL) and licensor for
Goosebumps™, the global mega-brand with over 300 million books sold worldwide in 32 languages, today announced its 20
th anniversary 'Get Goosebumps' marketing and media celebration in support of the brand this
Halloween season. The initiative will feature new publishing by
R.L. Stine from Scholastic, a marathon of the original TV series on
The Hub TV network, a destination for kids and their families, new DVDs from
Twentieth Century Fox Home Entertainment, and a 'Trick or Read' event in
New York City.
"Goosebumps serves up an irresistible recipe of fun - combining humor with safe scares that delights millions of children around the world," said
Deborah Forte, President of Scholastic Media and Executive Vice President of Scholastic Inc. "Scholastic is proud to celebrate the brand's universal and timeless appeal with this significant milestone."
In 1992, Scholastic introduced a monthly book series by
R.L. Stine called Goosebumps® with
Goosebumps: Welcome to the Dead House. Twenty years later, Goosebumps is now one of the bestselling children's series of all-time—with more than 300 million books sold in 32 languages, selling at the phenomenal rate of four million books per month in the mid-1990s. The Goosebumps series made
R.L. Stine a worldwide publishing celebrity (and Jeopardy answer), and Goosebumps was named the world's bestselling book series of all time in the
2003 Guinness Book of World Records. The 20
th anniversary celebration will include visibility through the following initiatives:
Get Goosebumpswith books by
R.L. StineThis month marks the launch of an all new series,
Goosebumps: Most Wanted, a five book arc following the most wanted Goosebumps villains of all time. The series kicks off
October 1st with
Goosebumps Most Wanted #1: Planet of the Lawn Gnomes in both paperback and e-book formats. Earlier this year, the first ever Goosebumps hardcover (and simultaneous e-book version),
Goosebumps Wanted: The Haunted Mask was published. In addition to the more than 300 Goosebumps books in print, Storia™, Scholastic's teacher recommended eReading app for kids, will debut more than 50 Goosebumps e-books this year.
Get Goosebumpson The Hub TV Network
The Hub TV Network will once again celebrate
Halloween by getting Goosebumps! All this month, the series will air weekly on Saturdays at
5 p.m. ET and for the first time ever, the Hub's online destination,
hubworld.com, will host full-length episodes of "Goosebumps" throughout the month of October. As a special 20
th anniversary tribute, The Hub will telecast a special four-hour marathon of "Goosebumps" episodes on
Monday, October 22 from
4-8 p.m. ET. All 74 episodes of "Goosebumps," the live-action, half-hour anthology series produced by Scholastic Media, take place in a strange reality where nothing is ever as it seems.
Get Goosebumpson DVDNewly released this Fall for the anniversary from
Twentieth Century Fox Home Entertainment are three Goosebumps singles and three Goosebumps 'Two DVD Spook Packs'. The singles include 'It Came From Beneath The Sink', 'The Night of the Living Dummy' and 'Say Cheese and Die'. The 'Two DVD Spook Packs' include ' One Day at HororLand' & 'Go Eat Worms', 'The Scarecrow Walks at Midnight' & 'A Night in Terror Tower', and 'The Headless Ghost' & 'Ghost Beach'.
Get Goosebumps in
New York City!To mark the anniversary, Scholastic will host a 3
rd grade classroom on
Thursday, October 25th to participate in a 20
th anniversary 'Trick or Read' event. The children will journey through a larger than life Goosebumps themed corn maize to finish an original 'Goosebumps' story read by
R.L.Stine himself – where they will participate in 20 spooky challenges before exiting the maze to a pumpkin patch of surprises.
Get Goosebumps on Twitter & Facebook!On
Halloween Day at
R.L. Stine will once again take over Scholastic's Facebook and Twitter accounts, posting spine-tingling stories, photos, trivia, and jokes, and answering readers' questions. Fans can follow the ghoulish action at
twitter.com/scholastic, as well as on
R.L. Stine's own Twitter account,
twitter.com/rl_stine – which just last year was named by
Time.com as one of the '140 Best Twitter Feeds'.
Get Goosebumpson iTunesSeasons 1 through 4 of the
Goosebumps television series are available on the iTunes Store for owners of iPad and iPod Touch. Also available for purchase on the iTunes Store is "
Goosebumps PhotoShock," a game app for the iPhone ™ and iPod touch ®, as well as Goosebumps HorrorLand Audiobooks #1-12. Players can customize photos into ever-so-ghastly
Goosebumps frights and give their friends a real scare!
Get Goosebumps OnlineFans can log onto the official website at
www.scholastic.com/goosebumps for games, activities, videos and book information all month long – including two newly launched games 'Gauntlet of Ghouls' and 'Ghost Hotel'.
Get Goosebumps Games!The "
Goosebumps HorrorLand™" video game is available on Nintendo Wii and Nintendo DS. Players follow a group of friends trapped in an evil theme park who must make their way through several challenging levels to escape.
Get Goosebumps at The Scholastic StoreFans can celebrate
Halloween at The Scholastic Store in
New York City on
October 27 at
3:00p.m.. Fans can join the annual Scholastic
Halloween parade and participate in the 'Goosebumps Wheel of Misfortune' raffle and demo the Goosebumps Wii game.
For more information on
SOURCE Scholastic Inc.