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Keynote Systems (NASDAQ: KEYN),
the global leader in mobile and web cloud testing & monitoring, today announced that it will hold a live webcast on October 3
rd at 11:00 a.m. PT featuring an in-depth discussion on how online retailers can assure optimal performance this holiday season across desktops, mobile devices and tablets. Record sales cannot be achieved without proper planning. Learn how eBags prepared its web and mobile sites for smartphones, tablets and desktop PCs and achieved a 32% increase in sales last holiday season. Join this FREE live webcast with eBags and Keynote, to learn:
Tips and tricks eBags has learned in their ongoing journey to great site performance
What you can do to get your site ready for your own record-breaking holiday season across three screens
Why you need a comprehensive strategy to improve site responsiveness and reliability
How to identify performance issues and take corrective action both internally and with your third-party providers
Web and mobile site availability, responsiveness and usability impact e-retail brand quality, user satisfaction and sales. As user expectations for online experience increase to sub 3-second page load—across desktop, smartphone and tablet screens—ensuring high performance means the difference between abandoned carts and record revenue. eBags largely credits a 32% increase in holiday sales over the previous year to optimized web performance.
Online retail growth is outpacing total retail by 350% annually. The percentage of e-retail site visits from mobile devices including smartphones and tablets in the 2012 holiday season is forecasted to be 20%. Online retailers that take advantage of the growing user base of shoppers and the diversity of their devices will be well positioned for success. But few users are actually satisfied with the online experience they receive—especially on mobile devices. Keynote studies have found that the #1 frustration with mobile device users is that websites are slow, with a full 64% of smartphone users expecting pages to load in less than 4-seconds. And, only 18% of mobile commerce sites are even getting to 6-seconds or less. Companies looking to improve their site availability and performance can benefit from hearing how eBags prepared for a record-breaking holiday 2011 season.