HAMDEN, Conn., Oct. 1, 2012 (GLOBE NEWSWIRE) -- TransAct Technologies Incorporated (Nasdaq:TACT), a global leader in market-specific solutions, including printers, terminals, software and other products for transaction-based and other industries, announced today that its theme for G2E Las Vegas 2012 will be "Gaming Gets Personal" as it showcases its world-class EPICENTRAL® Print System. As part of the many features displayed this year, the company will demonstrate additional features and applications for its EPICENTRAL® Print System that will continue to provide casinos the ability to 'Get Personal' with their slot players. The new applications supply the casino with even more customer-targeted tools in order to fully optimize usage of the EPICENTRAL® Print System and provide a direct link to their carded and non-carded slot players.
In addition to the many features the EPICENTRAL® Print System offers casinos such as Server Manager, Coupon Layout Generator, Campaign Center and Mobile Host, TransAct Technologies will introduce the following new features:
The EPICENTRAL Report Center® expands the analytical capabilities of the EPICENTRAL® system further than ever before. EPICENTRAL® already captures and stores all relevant promotional data regarding each action taken by the system and slot player, and now the data will be combined with the power and functionality of Microsoft SQL Server Reporting Services and other reporting tools to enable casinos to perform detailed analyses of EPICENTRAL®'s effects on their business. TransAct can work with the casino to import coupon redemption data and marry it with EPICENTRAL®'s production data, enabling the casino to analyze the impact of each promotional campaign run through EPICENTRAL® and then modify and optimize the campaign to increase its effectiveness. EPICENTRAL Report Center® is also compatible with other SQL reporting tools that may already be in use, additionally allowing casinos to leverage their current reporting infrastructure. The new Report Center feature will come standard with the EPICENTRAL® Print System beginning in October 2012.The EPICENTRAL ® Leaderboard is an application that adds to the capabilities of the EPICENTRAL Mobile Host®. EPICENTRAL® Leaderboard will display on a mobile device used by casino hosts or marketing representatives, a real-time list of players currently carded in as they play a slot machine. The new feature can rank the slot player according to specified criteria or by the casino's method of ranking players. It also shows information about each player, including guest name, player ID, current location, recommended comp limit, available offers and more. Ultimately, Leaderboard provides the casino host or marketing representative with an additional convenience of being able to service the customer on the casino floor, thus providing a more personal experience for the player. "These new applications for the EPICENTRAL® Print System provide more player-specific information than ever before for casinos to provide superior customer service and optimize usage of the system," said Bart C. Shuldman, Chairman and Chief Executive Officer of TransAct Technologies. "We are excited about our theme 'Gaming Gets Personal' and to introduce these new applications to the EPICENTRAL® Print System, which should provide further ability for casinos to determine which promotional campaigns are most effective, as well as continuing to enhance the casino experience for customers, which will ultimately lead to additional trips and increased play at the slot machines."