This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Joe Montana On Set At His SKECHERS Relaxed Fit(R) Commercial Shoot.

SKECHERS USA, Inc. (NYSE: SKX), a global leader in lifestyle product and innovator of performance footwear, announced that the Company has reunited with Hall of Fame quarterback Joe Montana to shoot its second commercial for Relaxed Fit® from SKECHERS. Montana’s spot will follow Mark Cuban’s televised launch of the brand today, and will be followed by Tommy Lasorda’s own unique Relaxed Fit® commercial in 2013, as part of a triple sport celebrity campaign for the new men’s comfort footwear collection.
Joe Montana on set at his SKECHERS Relaxed Fit(R) commercial shoot.

Joe Montana on set at his SKECHERS Relaxed Fit(R) commercial shoot.

“In the world of professional football, there’s always a lot of madness, on and off the field,” said Joe Montana. “And when you’re under pressure, the best solution is always to relax and keep your cool. That’s what these Relaxed Fit shoes feel like. They’re so comfortable, you can feel better in them no matter what the world throws at you.”

“Joe’s an American legend representing a very American concept: relaxed casuals that look and feel good,” said Michael Greenberg, president of SKECHERS. “Together with Mark Cuban and Tommy Lasorda, we’re thrilled to have this ‘triple threat’ of sports icons telling the world about Relaxed Fit footwear.”

Designed to reflect their unique personalities and showcase Relaxed Fit footwear as a natural extension of relaxed fit jeans, Montana’s, Cuban’s and Lasorda’s Relaxed Fit television spots are part of a global multi-platform agreement which includes print, in-store, online and social media. The consecutive campaigns will highlight Relaxed Fit’s fashionable appeal and spacious, comfortable features such as its roomy fit, memory foam insole and breathable materials.

Relaxed Fit from SKECHERS is Joe Montana’s second endorsement for the SKECHERS brand; the football legend previously had a two-year relationship with the Company, and was a part of SKECHERS’ first Super Bowl campaign in 2010.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

DOW 17,730.11 -27.80 -0.16%
S&P 500 2,076.78 -0.64 -0.03%
NASDAQ 5,009.2140 -3.9090 -0.08%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs