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Diet Coke To Style One Lucky Chicagoan With Couture Refreshment

The iconic Diet Coke can is also getting a makeover this fall. Diet Coke has re-introduced its stylish cropped logo design for its aluminum can and launched a new, refreshed ad campaign. The campaign is the latest evolution of Diet Coke’s iconic “Stay Extraordinary” platform and features a modern, bold look on the Diet Coke can and a series of new print and out-of-home ads. The refreshed packaging design features a section of the Diet Coke logo, cropped to feature the "D" and the “k,” set against the brand's signature silver backdrop, creating a sleek, modern look for the brand.

For more information on this contest please visit: www.wtmx.com or follow on Twitter @DietCokeUS.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system employees. For more information, please www.thecoca-colacompany.com or follow us on Twitter at twitter.com/CocaColaCo.



Copyright Business Wire 2010
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