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TheStreet Open House

Baskin-Robbins "Unmasks" Trick OREO® Treat Ice Cream As Its October Flavor Of The Month

CANTON, Mass., Oct. 1, 2012 /PRNewswire/ --   Baskin-Robbins, the world's largest chain of ice cream specialty shops, today announced that it has brought back its "scarily" good Trick OREO ® Treat ice cream as its October Flavor of the Month. In addition, Baskin-Robbins has introduced a new Red Velvet Ice Cream Cake Bite to its lineup of individual treats and two new warm sundaes, the Warm Belgian Waffle Sundae and the Warm Brownie Sundae, to its fall menu for a limited time only.

(Photo: http://photos.prnewswire.com/prnh/20121001/NY83230 )

(Logo: http://photos.prnewswire.com/prnh/20100503/NE97472LOGO )

"We're thrilled to bring Trick OREO Treat, which combines our guests' favorite Halloween treats and candies into one festive ice cream, back as our October Flavor of the Month," said Stan Frankenthaler, Baskin-Robbins Executive Chef and Vice President of Innovation at Dunkin' Brands.  "To make the fall season even more special, we're also excited to add our new Red Velvet Ice Cream Cake Bite and warm sundaes to our lineup of delicious frozen treats."

In participating Baskin-Robbins shops nationwide in October, Trick OREO Treat features vanilla-flavored ice cream with orange creme-filled OREO ® cookies, Baby Ruth ® and Butterfinger ® candy pieces, and is available by the scoop - in a cup or cone - or as a milkshake. This fall, select Baskin-Robbins shops nationwide are also offering a rich and creamy Pumpkin Pie flavored ice cream. These seasonal flavors are both available as fresh-packed pints and quarts, so ice cream lovers can bring the flavor home to enjoy with family and friends.*

For an individual treat this fall, Baskin-Robbins is introducing the Red Velvet Ice Cream Cake Bite, the newest member of its Ice Cream Cake Bite lineup. It's an elegant frozen treat featuring Red Velvet ice cream over dark red velvet cake, covered in chocolate-flavored coating and finished with a white rosette. To accompany this mini-dessert, select Baskin-Robbins shops nationwide are offering Red Velvet cake-flavored ice cream with a cream cheese frosting ribbon. Ice Cream Cake Bites are sold individually for a suggested retail price of $2.99 each or $10.99 for a "mix and match" box of four.

For a limited time only, participating Baskin-Robbins shops are also offering two new warm sundaes, which are sure to put a "cherry on top" of anyone's day for a suggested retail price of $4.99 each. The Warm Belgian Waffle Sundae features two scoops of Pralines 'n Cream ice cream topped with warm caramel praline topping, whipped cream and the requisite cherry on top. The Warm Brownie Sundae is made with two scoops of your favorite Baskin-Robbins ice cream flavor and topped with hot fudge, whipped cream, chopped almonds and a cherry.

For more information about Baskin-Robbins' frozen treats and its October Flavor of the Month, visit www.BaskinRobbins.com or follow us on Facebook ( www.facebook.com/BaskinRobbins) or on Twitter ( www.twitter.com/BaskinRobbins).

*In California, Baskin-Robbins offers fresh-packed ice cream in two sizes: small (12 oz) and regular (1 lb., 8 oz).

A bout Baskin-Robbins  Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 31st annual Franchise 500 ® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at nearly 7,000 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. For the full-year 2011, Baskin-Robbins' shops had global franchisee-reported sales of approximately $1.8 billion. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.com

Contact: Justin DrakeDunkin' Brands  781-737-5200 justin.drake@dunkinbrands.com

SOURCE Baskin-Robbins

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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