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TheStreet Open House

Starwood Preferred Guest® Announces ‘Better By The Night’ Promotion With Unlimited Earning Power And Web, Mobile And Social Bonuses

Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) and its award-winning Starwood Preferred Guest® (SPG®) program today unveiled a new global promotion, SPG Better by the Night™, where members registered for the promotion can earn unlimited bonus Starpoints® during the earning period of October 1, 2012 – December 20, 2012. Members will receive up to three times their normal Starpoint awards at more than 1,000 participating hotels and resorts worldwide, with the potential to earn additional bonuses on reservations made through the new SPG App for iPhone® or SPG.com, and for their check-ins on synced Foursquare accounts.

“We continue to provide our members with opportunities that allow for more choice and more flexibility. Better by the Night gives members the ability to earn more Starpoints not only through their stays around the world, but through their favorite platforms whether it’s SPG.com, our enhanced mobile app or Foursquare,” said Chris Holdren, Senior Vice President, Starwood Preferred Guest.

SPG Better by the Night allows registered members to receive double Starpoints on all eligible stays of 1 or 2 nights, and triple Starpoints on eligible stays of 3 or more nights. An additional 500 bonus Starpoints will be awarded for bookings through the SPG App for iPhone, and 250 bonus Starpoints for stays booked on SPG.com at all 1,100 hotels and resorts in the SPG program. As an added social incentive, SPG members can earn 250 bonus Starpoints for checking in to any Starwood property on synced Foursquare accounts during a confirmed reservation within the earning period.

Launched in March of this year, the SPG App for iPhone utilizes state-aware technology to create personalized guest experiences across Starwood’s nine distinct brands. The new application is part of Starwood’s ongoing commitment to tech innovation to meet the needs of today’s connected global traveler. For example, Starwood was the first in the industry to offer FaceTime customer service, a feature that’s built into the new SPG App. The app also includes fully integrated booking, member information, comprehensive hotel searches, travel details and access to social media channels. And as with SPG.com, members who book through SPG’s App for iPhone will always receive Starwood’s Best Rate Guarantee.

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