Oct. 1, 2012
/PRNewswire/ -- Jamba Juice Company (NASDAQ: JMBA), a leading healthy, active lifestyle brand, announced today its first-ever major theatrical motion picture partnership with Summit Entertainment, a LIONSGATE® (NYSE: LGF) company, for the release of "THE TWILIGHT SAGA: BREAKING DAWN – PART 2" this fall. The two powerhouse brands are working together to launch the fifth installment of Summit Entertainment's THE TWILIGHT SAGA film franchise.
As one of the partners selected to celebrate and promote the upcoming release of "THE TWILIGHT SAGA: BREAKING DAWN – PART 2," Jamba® has planned an exciting line-up of special activities designed to engage fans of both brands. Activities include special advance screenings of the movie on or about
November 15, 2012
the United States
and a Jamba-sponsored social media promotion where one lucky person could win a Grand Prize trip for two to attend the
premiere of the movie.* Additionally, Jamba Juice has created a nutritious and exclusive, Limited Time Only ("LTO") movie-themed smoothie for fans to enjoy during the promotion period. Fans who purchase the LTO smoothie during the promotion will also receive a free special movie-branded premium item.**
"We strategically positioned Jamba's first major motion picture studio partnership with Summit Entertainment based on the fantastic synergies between our two brands including substantial fan bases across the country and innovative product development and marketing capabilities that will enable us to be a part of making the release of 'THE TWILIGHT SAGA: BREAKING DAWN PART 2' even more spectacular," said
Julie S. Washington
, Senior Vice President and Chief
, Jamba Juice Company. "The opportunity to partner with Summit Entertainment on such a popular film franchise further reinforces the Jamba brand as a relevant, consumer favorite. We have some fantastic activities and products planned for both Jamba and Twilight Saga fans, and we look forward to sharing more details soon."
Summit Entertainment will release "THE TWILIGHT SAGA: BREAKING DAWN – PART 2" in theatres on
Friday, November 16, 2012
*Rules and information will be available at:
** For a limited time. While supplies last. Details to be announced soon.