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TheStreet Open House

D&B Launches D&B AllianceNetwork To Extend Availability Of Its Award-Winning Data Integration Solution

D&B, the world’s leading source of commercial information and insight on businesses, today announced the launch of a new, indirect sales channel, the D&B AllianceNetwork. The AllianceNetwork will develop a community of value-added resellers, consultants, and system integrators who will provide their customers with D&B-based data solutions for CRMs that offer seamless access to the most comprehensive, current and clean business data available.

The D&B AllianceNetwork offers marketing, sales and training resources that help members grow their businesses. By developing expertise in data and integrated data solutions, AllianceNetwork members will be able to build a data practice and offer applications based on Dun & Bradstreet capabilities.

D&B will focus on the Microsoft partner network that will expand the reach and availability of D&B360 for Microsoft Dynamics solutions. By offering D&B360® for Microsoft Dynamics CRM, AllianceNetwork members will be able to help their customers realize greater ROI from their CRM investments.

D&B360, an on-demand data management solution, is integrated into Microsoft Dynamics CRM, available for online and on-premise use. Both versions enable customers to access D&B data and insight on more than 210 million companies, 100 million contacts, 900 industry research reports, and three million corporate family trees, along with integrated news and social media from popular platforms such as Twitter, Facebook, and Google.

Recent data from the Sales and Marketing Institute and D&B confirms what every CRM professional experiences every day: CRM data quality seems to be eroding at an accelerating pace. In fact, D&B finds the following data changes in its database of 210 million companies every 30 minutes: 11 companies go bankrupt, 12 CEOs leave their jobs, and 74 business phone numbers change or are disconnected. This persistent problem demonstrates why sales reps lose faith in their systems, managers doubt the metrics, and executives question the return on their CRM investments.

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