This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

If Steve Jobs Were Alive, He Would Fire Tim Cook

It all comes down to talking the talk and walking the walk. Cook simply does not have the ability to do the latter, therefore, if he does anything to remake Apple in his own image, he should throttle back on the former.

It's not just that he cannot walk the walk, he cannot clean up mistakes like Jobs could. Everybody makes mistakes. Jobs even made him. The recovery process is what matters. Cook butchered this one.

Just like he has no clue how to move forward with old guard media firms vis-a-vis Apple TV, Cook pokes in the dark on MappleGate. If Tim Cook was Barack Obama, Rush Limbaugh would say he's in over his head in the Oval Office.

Together, Cook and Ron Johnson at JC Penney (JCP - Get Report) prove that it's much easier to do great work when you're taking orders from and riding shotgun with Steve Jobs. Leave them to their own devices and you see what happens.

There's no sign of anything resembling a turnaround happening at JCP. And, while Apple continues to dominate, the not-so-slow erosion of its culture under Tim Cook rolls on.

As competent as they might be as executives, Johnson and Cook are both classic characters out of an MBA textbook. They have no business leading companies like Apple or orchestrating wholesale transformations that require otherworldly vision.

Ultimately, this is an incredibly sad story.

Most of all, Steve Jobs left his family and friends (and the rest of us) way too soon. Secondary to that, Apple's supreme reign will end prematurely. I'm not sure it's possible for it to have gone any other way, no matter who got the gig.

At the time of publication, the author held no positions in any of the stocks mentioned in this article.

Rocco Pendola is a private investor with nearly 20 years experience in various forms of media, ranging from radio to print. His work has appeared in academic journals as well as dozens of online and offline publications. He uses his broad experience to help inform his coverage of the stock market, primarily in the technology, Internet and new media spaces. He has taken a long-term approach to investing, focusing on dividend-paying stocks, since he opened his first account as a teenager. Pendola, 37, is based in Santa Monica, Calif., where he lives with his wife and child.
3 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG
AAPL $124.75 0.00%
GOOG $524.05 0.00%
JCP $8.71 0.00%
NOK $7.62 0.00%
FB $80.78 0.00%

Markets

DOW 17,826.30 -279.47 -1.54%
S&P 500 2,081.18 -23.81 -1.13%
NASDAQ 4,931.8150 -75.9760 -1.52%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs