Style Me Pretty's Larson: Women Business Leaders
The second reason is we put out great content. That's always been the goal with Style Me Pretty.
The other secret to my success is Tait, my husband. He transformed this little blog into something that people were reading all over the world. He tripled revenue
Where does the content come from?
Larson: We accept content from brides with the photographer permission and from vendors from all over the world. Tait built a submissions tool and vendors can go in and upload all their pictures. And through the back end we can automatically create those photo boards. We get about 600 weddings a week in.Did you know the idea would be a hit? What lesson can other entrepreneurs learn from your experience? Larson: I don't think I knew with certainty it would be a success. I did know the wedding industry is a really visual, beautiful space and it's a very profitable space. And then it's a space where your target market is constantly craving ideas, so it's this culmination of these components. No entrepreneur knows with certainty. You trust your gut and your instincts and you get off the sofa and you start doing it. How does social media, specifically Pinterest, fuel your efforts? Larson: For the first four years of Style Me Pretty we didn't use Pinterest. All three
Check Out Our Best Services for Investors
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Model portfolio
- Stocks trading below $10
- Intraday trade alerts