This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
See Cramer's multi-million dollar portfolio for FREE and get his new book Get Rich Carefully! Learn More

Why Tim Cook and Apple Need to Apologize to My Mom

NEW YORK (TheStreet) -- Forget about Apple Maps. We're done with apologies that Tim Cook and Apple (AAPL) have now made for the major slip committed by a company synonymous with perfection. Tim Cook and Apple can now move on to offering my mom a major mea culpa.

Among the more remarkable milestones in the cultural phenomenon that now has entire families seated at the dinner table staring down at individual Retina displays rather than individual portions of steak and peas was the day a message arrived from my mother this year bearing this signature: "Sent from my iPhone." New York Jews like me always worry about mothers intruding in their lives from the cradle to the grave, but meddling in the world of a younger person's technology?

Mind you, my mother has had the same Toshiba laptop for near a decade, still uses her AOL account (LOL) as her primary email address, and still wakes up each morning to listen to terrestrial radio on a faux-wood grain-finished countertop receiver bought at Radio Shack (RSH) when the word "Tandy" still had relevance in the world of technology.

The baby boomers, living longer than any previous generation and with more disposable cash to burn -- thanks to the good ol' days of housing market bubble sales and 100 years of union middle-class-making, including the comfort of defined-benefit pension plans (such a thing ever existed in this "every man for himself' nation?) -- will not be denied the right to keep up with the technological Joneses (in my mother's case, defined as the "kids" in her office and the teens on the subway).

I don't see the existence of the baby boom demographic-technological complex just in iPhone sales to my parents and their friends, but in the sudden appearance of my parents' social inner circle in people I "may know" on Facebook (FB). There's something eerie about the Facebook profile photo of a person you may know, but who you do know is still making Jiffy Pop on the stove for their grandkids and driving an Accord for its reliability. They seem to stare out at me with a slightly anxious smile, as if they're surrounded by a glass box, and as they press against its sides are saying, "How did I get here?" and "I'm not so sure I like it ... help, me?"

Which brings to me the furor over Apple Maps and Tim Cook's apology for not getting the app perfect in the iPhone 5 launch as Apple replaced Google's much more well-traveled Maps application (Full disclosure: I have yet to download iOS 6 on my iPhone 4S because I use Maps more than I would use any of the new features in iOS 6, and frankly, I don't see the point of screwing with my trusty Maps just for the "cool" factor of camera tricks and Passbook and the faster speed of the new OS -- iOS 5 is plenty fast for me, thank you very much.) I will wait for Apple to get it right, and judging from the "improvement" in Siri that occurs as a result of community use and input, I will be waiting a while.

Stock quotes in this article: AAPL 

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
DOW 16,431.91 +7.06 0.04%
S&P 500 1,868.58 +6.27 0.34%
NASDAQ 4,108.6870 +22.4620 0.55%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto
Advertising Partners

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs