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Dunkin’ Donuts and its agency of record Hill Holliday will host the “
Dunkin’ Donuts Start-up Turbo Shot” event at
FutureM, the annual future-of-marketing experience produced by MITX. As part of Hill Holliday’s Project Beacon, a program designed to deepen the relationship with start-up companies, the agency and client will have a premier slot in this year’s FutureM on Tuesday, October 23 at 10:30 a.m. at the Hynes Convention Center.
The event will pit three start-up companies against each other to pitch Dunkin’ Donuts their idea for addressing a specific marketing challenge. The winner, announced on the spot at the end of the session, will get $5,000, access to and advice from senior Hill Holliday and Dunkin' Donuts team members, and also have the chance at a paid assignment to execute the idea.
The call for entries launches on September 28 via the dedicated Web site
http://www.beacon.hhcc.com, and it’s open to start-ups nationwide. Entrants are asked to submit a three-minute video that explains how the startup can help make Dunkin’ Donuts “the most social brand in America”.
Pitch videos will be accepted now through October 10, and entries will be judged by Dunkin’ Donuts and Hill Holliday, with three finalists announced on October 15. On October 23 the finalists will pitch their solutions to a panel of judges at FutureM, with the winner announced by Dunkin’ Donuts on the spot. Hill Holliday will continue the relationship with the winner through Project Beacon, the startup partnership initiative launched last year.
“We’re always looking for new and unique ways to celebrate our passionate Dunkin’ Donuts fans through innovative social media campaigns and initiatives,” said Scott Hudler, Vice President of Global Consumer Engagement for Dunkin' Brands. "As our community of fans and followers continues to grow, we’re excited about the opportunity to offer one start-up a chance to add value to our social media program.”