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TORONTO, Sept. 28, 2012 (GLOBE NEWSWIRE) --
Points International Ltd. (TSX:PTS) (Nasdaq:PCOM), owner and operator of the loyalty reward management program platform
www.Points.com, today announced an expanded partnership with Scandinavian Airlines that provides SAS EuroBonus members the ability to transfer their Extra Points between family and friends, helping those who need more points to get the travel rewards they want.
Points.com and SAS EuroBonus first partnered back in 2004 providing EuroBonus members the ability to buy and gift Extra Points online at the SAS EuroBonus website. The transfer product will now be the third online option powered by
Points International for the EuroBonus program. With SAS EuroBonus Transfer, Points.com has over 60 loyalty currency sales programs in place with partners.
"We are very happy to continue to build upon our strong relationship with Scandinavian Airlines and the EuroBonus Program," commented Rob MacLean, CEO of Points.com. "The buy, gift, and now transfer options add even more value to earning and using EuroBonus points, and by adding this feature to their program it underscores the focus SAS EuroBonus has on providing their members with maximum flexibility. Offering members easy-to-use tools to help them reach their travel goals means increased engagement, activity and more value from the loyalty program."
Kerstin Ellerberg Hassel, Director EuroBonus Partnerships, supported Mr. MacLean's sentiments. "Over the past eight years Points.com has been a great partner of SAS EuroBonus. We like working with them, and their dependable operation and marketing-oriented focus strongly compliments the SAS culture. Adding the transfer product to our partnership is another way to provide flexibility to our EuroBonus members and is an additional method by which members can get immediate value from our program. And now until October 12, EuroBonus members can help their family and friends get a desired EuroBonus trip when using Transfer and receive an extra 20% bonus points. We look forward to continuing to build upon this great relationship with Points.com and are looking at additional opportunities to work together."