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JetBlue Continues Support Of Key Charitable Partners

NEW YORK, Sept. 27, 2012 /PRNewswire/ -- JetBlue Airways (Nasdaq: JBLU), New York's Hometown Airline, announced today its annual Bid for Good online charitable auction and Swing for Good Golf Classic, the airline's largest charitable fundraisers of the year. The 2012 Swing for Good and Bid for Good efforts will help JetBlue hit the $1 million mark for funds raised for a variety of its nonprofit partners since 2009. This year's proceeds will benefit KaBOOM!, a non-profit organization that envisions a great place to play within walking distance of every child in America; and PBS KIDS, the number one educational media brand for kids.

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The Bid For Good online auction,, begins today and takes place through Oct. 18. This online auction provides customers the chance to bid on luxurious all-inclusive JetBlue Getaways vacation packages, exclusive access to VIP sporting events, signed memorabilia and other one-of-a-kind experiences.

Bid for Good auction items include:
  • A chance to throw the first pitch at a Boston RedSox game,
  • VIP tickets to The Tonight Show with Jay Leno in Los Angeles,
  • An Eli Manning signed jersey,
  • Four passes to the 2013 PGA Championship,
  • Super Bowl 2013 tickets,
  • Tickets to the 2013 Academy of Country Music Awards,
  • MTV Movie Award tickets,
  • Pit passes at a NASCAR race, 
  • A private PBS KIDS party featuring a live musical performance by PBS KIDS Host Mr. Steve, 
  • VIP tickets to Late Night with Jimmy Fallon in New York City, and much more.

"Education and community engagement are at the heart of all of JetBlue's corporate social responsibility programs," said JetBlue CEO and Swing For Good Golf Classic Chairman Dave Barger.  "Along with our long-standing partners KaBOOM! and PBS KIDS, we have a continued commitment to building stronger communities. Each year we look forward to friendly competition with our business partners at the Swing for Good Golf Classic as we join together to make a difference."

"These events are terrific opportunities for anyone to join our movement to save play while also having a little fun themselves," said KaBOOM! Founder and CEO Darell Hammond. "As a valued National Partner, we are grateful for JetBlue's ongoing support of our shared belief that every child deserves a great place to play."

"PBS KIDS is honored to have been selected by JetBlue to be a recipient for the 2012 Bid for Good auction and Swing for Good Golf Classic," said PBS KIDS Senior Vice President, Children's Media, Lesli Rotenberg.  "We value and appreciate JetBlue's continued support of our mission to encourage children in communities nationwide to explore a world of possibilities through educational media."

The Swing For Good Golf Classic will be held on Tues, Oct. 9 at Bethpage Golf Course and will feature corporate sponsors uniting to raise funds for KaBOOM! and PBS KIDS. Partnership opportunities for the Swing for Good Golf Classic are available and range from presenting sponsor to a single playing position. Visit for more information.

Swing for Good began in 2009 to build awareness for JetBlue's charitable partners.  JetBlue created Bid for Good in 2010 as an extension of the golf event to further increase exposure for the benefiting charities and their work in the community.

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