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Green Mountain Coffee Roasters, Inc., (GMCR) (NASDAQ: GMCR), a leader in specialty coffee and coffee makers, today announces the expansion of its
Keurig® Vue® Brewing System with the addition of the Keurig® Vue
®V600 brewer. Offering an interactive black and white touchscreen and a lower price point (SRP of $209.99), the new Vue
® V600 delivers the popular customizable features of the Vue
® brewing system to an even broader range of consumers.
The new Keurig(R) Vue(R) V600 brewer which offers an interactive black and white touchscreen (Photo: Business Wire)
First launched in February 2012, the premium Vue
® platform is designed with customizable technology to brew stronger, bigger and hotter. Paired with a variety of more than 50 coffee, tea and specialty beverage Vue
® packs, Vue® maintains the simplicity and convenience of Keurig's
® single cup platform with added customizable features for the strength, size and temperature control of beverages. Key attributes include:
Brew Stronger: With Custom Brew Technology ™, the Vue ® brewer adjusts water pressure, timing, and airflow so consumers can brew to better suit their taste preference.
Brew Bigger: Consumers can brew a larger travel mug with new Vue ® packs specially formulated to brew a bigger cup up to 18 oz.
Brew Hotter: Vue ® offers a brewing temperature range between 187 and 197 degrees Fahrenheit so consumers have more ways to customize the perfect cup.
"We remain focused on the expansion of our Vue
® series so that even more consumers may experience the enhanced benefits of Vue
®,” says Michelle Stacy, president of GMCR’s Keurig business unit. “The Keurig
® system continues to offer the most advanced brewing options designed to satisfy consumers’ desire for a great cup of coffee and the choice of other beverages the way they love it. With the new Vue
® V600, even more consumers will now be able to enjoy customizable beverages at home."
®V600 brewer is the second addition to the Keurig
® at-home models, joining the Keurig
®V700 brewer (recently lowered to SRP $229.99). The Vue
® V600 is currently available for purchase on
www.keurig.com and will be available in more channels this fall. Additional at-home Vue
® models with lower price points will be introduced next year.
Keurig® Vue® V600 Brewer Features
® V600 offers:
Fully programmable black and white touchscreen featuring auto on/off, temperature and strength control, energy saver mode and size selection
Eight brew sizes — from 4 oz. to 18 oz. travel mug
Removable 74 oz. water reservoir
Removable drip tray with adjustable plate
Brews in under one minute
® brewer line initially expanded in early September with the introduction of the Keurig
®V1200 brewer, targeted for commercial use with the ability to brew stronger, bigger, hotter, and smarter with RFID (radio frequency identification) technology. Recently named coffee maker "Brand of the Year" in the 2012 Harris Poll EquiTrend
® Equity Study, Keurig
® continues its quest to revolutionize the way beverages are brewed and enjoyed at home and in the workplace.
About Green Mountain Coffee Roasters, Inc.
As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ:GMCR), is recognized for its award-winning coffees, innovative Keurig
® Single Cup brewing technology, and socially responsible business practices. GMCR supports local and global communities by offsetting 100% of its direct greenhouse gas emissions, investing in sustainably-grown coffee, and donating a portion of its pre-tax profits to social and environmental projects. For more information, please visit us online at
GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its website, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company's automatic email news release delivery, individuals can receive news directly from GMCR as it is released.