Green Mountain Coffee Roasters, Inc., (GMCR) (NASDAQ: GMCR), a leader in specialty coffee and coffee makers, today announces the expansion of its Keurig® Vue® Brewing System with the addition of the Keurig® Vue ® V600 brewer. Offering an interactive black and white touchscreen and a lower price point (SRP of $209.99), the new Vue ® V600 delivers the popular customizable features of the Vue ® brewing system to an even broader range of consumers.
First launched in February 2012, the premium Vue ® platform is designed with customizable technology to brew stronger, bigger and hotter. Paired with a variety of more than 50 coffee, tea and specialty beverage Vue ® packs, Vue® maintains the simplicity and convenience of Keurig's ® K-Cup ® single cup platform with added customizable features for the strength, size and temperature control of beverages. Key attributes include:
- Brew Stronger: With Custom Brew Technology ™, the Vue ® brewer adjusts water pressure, timing, and airflow so consumers can brew to better suit their taste preference.
- Brew Bigger: Consumers can brew a larger travel mug with new Vue ® packs specially formulated to brew a bigger cup up to 18 oz.
- Brew Hotter: Vue ® offers a brewing temperature range between 187 and 197 degrees Fahrenheit so consumers have more ways to customize the perfect cup.
"We remain focused on the expansion of our Vue ® series so that even more consumers may experience the enhanced benefits of Vue ®,” says Michelle Stacy, president of GMCR’s Keurig business unit. “The Keurig ® system continues to offer the most advanced brewing options designed to satisfy consumers’ desire for a great cup of coffee and the choice of other beverages the way they love it. With the new Vue ® V600, even more consumers will now be able to enjoy customizable beverages at home."
The Vue ®V600 brewer is the second addition to the Keurig ® Vue ® at-home models, joining the Keurig ® Vue ® V700 brewer (recently lowered to SRP $229.99). The Vue ® V600 is currently available for purchase on www.keurig.com and will be available in more channels this fall. Additional at-home Vue ® models with lower price points will be introduced next year.Keurig ® Vue ® V600 Brewer Features The Vue ® V600 offers:
- Fully programmable black and white touchscreen featuring auto on/off, temperature and strength control, energy saver mode and size selection
- Eight brew sizes — from 4 oz. to 18 oz. travel mug
- Removable 74 oz. water reservoir
- Removable drip tray with adjustable plate
- Brews in under one minute
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