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Car Buying For Women Continues To Be Time-Consuming And Complicated, According To Survey

“Quick” and “effortless” are not words being used by many women when discussing their last car purchase, according to a recent poll conducted for CarMax, Inc. (NYSE: KMX), the nation’s largest retailer of used cars. Nearly a quarter of the women surveyed said their last car purchase was a hassle, and many others felt they lacked a fair and reasonable trade-in value, financing, and purchase price. These results are similar to responses from women over the past few years.

“Women often commit a lot of time, research and thought into a vehicle purchase, and want to feel confident in their decision,” says Donna Wassel, Southwest regional vice president of CarMax. “With research tools, transparency and no-haggle prices offered by CarMax, shoppers can have a smooth, straightforward purchase they can feel good about.”

The following are the results of the recent poll that asked women: Thinking about the last time that you bought a car, which of the following was most missing?


Percentage in 2012

Percentage in 2011

Percentage in 2009
A quick, effortless transaction   24   26   25
A fair trade-in value   18   15   19
A reasonable finance rate   17   13   13
Low, fair pricing   15   15   13
A trustworthy salesperson   12   15   15
Respect   2   3   2

All of the surveys were conducted by Ipsos Public Affairs on behalf of CarMax. Each national sample consisted of more than 500 U.S. women, aged 18 and older who were interviewed online in September 2012, October 2011, and August 2009. In this year’s survey, 11 percent of respondents had not purchased a vehicle, while 13 percent had not purchased a vehicle in the 2009 and 2011 surveys.

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