This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

Car Buying For Women Continues To Be Time-Consuming And Complicated, According To Survey

“Quick” and “effortless” are not words being used by many women when discussing their last car purchase, according to a recent poll conducted for CarMax, Inc. (NYSE: KMX), the nation’s largest retailer of used cars. Nearly a quarter of the women surveyed said their last car purchase was a hassle, and many others felt they lacked a fair and reasonable trade-in value, financing, and purchase price. These results are similar to responses from women over the past few years.

“Women often commit a lot of time, research and thought into a vehicle purchase, and want to feel confident in their decision,” says Donna Wassel, Southwest regional vice president of CarMax. “With research tools, transparency and no-haggle prices offered by CarMax, shoppers can have a smooth, straightforward purchase they can feel good about.”

The following are the results of the recent poll that asked women: Thinking about the last time that you bought a car, which of the following was most missing?

             

Response

 

Percentage in 2012

 

Percentage in 2011

 

Percentage in 2009

A quick, effortless transaction   24   26   25
A fair trade-in value   18   15   19
A reasonable finance rate   17   13   13
Low, fair pricing   15   15   13
A trustworthy salesperson   12   15   15
Respect   2   3   2
     

All of the surveys were conducted by Ipsos Public Affairs on behalf of CarMax. Each national sample consisted of more than 500 U.S. women, aged 18 and older who were interviewed online in September 2012, October 2011, and August 2009. In this year’s survey, 11 percent of respondents had not purchased a vehicle, while 13 percent had not purchased a vehicle in the 2009 and 2011 surveys.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 18,288.63 +155.93 0.86%
S&P 500 2,117.39 +12.89 0.61%
NASDAQ 5,008.0960 +44.5690 0.90%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs