- $1 donation to Bright Pink for every bra sold in Aerie stores across the U.S. and online at aerie.com from September 29 through October 6, up to $50,000. Additionally, customers will be invited to make a personal donation of any amount in stores, to benefit Bright Pink through October 21.
- In Aerie fitting rooms, customers will be invited to text PINK to 59227 to subscribe to Bright Pink’s popular “Underwire Alerts” encouraging them to do their monthly self breast exams.
- Twitter campaign to raise awareness and additional funds for Bright Pink. Aerie will donate $1 for every Retweet from September 29 through October 13, up to $25,000.
Aerie And Bright Pink Team Up To Prevent Breast Cancer
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