This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Aerie And Bright Pink Team Up To Prevent Breast Cancer

Aerie, the intimates and apparel brand from American Eagle Outfitters (NYSE: AEO), will once again be partnering with Bright Pink, a non-profit focused on the prevention and early detection of breast and ovarian cancer in young women. The goal of the partnership, which begins September 29 and continues through October 21, is to educate customers about the importance of proactively managing one’s breast and ovarian health, raise funds for Bright Pink, and have fun at the same time.

“Aerie is honored to once again partner with Bright Pink during Breast Cancer Awareness Month,” said Jennifer Foyle, chief merchandising officer of Aerie. “It is a cause that affects the lives of both our associates and customers every day. Our events not only help support Bright Pink directly but they also educate our girls which is one of the most effective ways to battle breast cancer.”

“We feel so blessed to partner with Aerie for the third year in a row to inspire thousands of young women nationwide to take a proactive approach with their breast and ovarian health,” said Bright Pink Founder and CEO, Lindsay Avner. “The funds raised from this partnership will help Bright Pink expand our breast health educational and support programs, undoubtedly saving countless lives."

The partnership includes several components:
  • $1 donation to Bright Pink for every bra sold in Aerie stores across the U.S. and online at from September 29 through October 6, up to $50,000. Additionally, customers will be invited to make a personal donation of any amount in stores, to benefit Bright Pink through October 21.
  • In Aerie fitting rooms, customers will be invited to text PINK to 59227 to subscribe to Bright Pink’s popular “Underwire Alerts” encouraging them to do their monthly self breast exams.
  • Twitter campaign to raise awareness and additional funds for Bright Pink. Aerie will donate $1 for every Retweet from September 29 through October 13, up to $25,000.

The program will be promoted by Aerie and Bright Pink through Facebook, Twitter, customer e-mails and in-store marketing. For more information, visit and

Aerie ( is bras, undies and more…made with love and attention to even the smallest detail. Designed for the girl next door, Aerie is committed to making girls of all ages and sizes feel pretty inside and out.

About Bright Pink

Be Brilliant. Be Bold. Be Bright Pink. Bright Pink is the only national non-profit focusing on the prevention and early detection of breast and ovarian cancer in young women, while providing support to high-risk individuals. We arm young women with knowledge, options and a great attitude, and offer companionship and empathy during their journey. Bright Pink empowers them to take control of their breast and ovarian health and in turn, grant them the freedom and peace of mind to live a beautiful and fulfilling life. For more information, please visit

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $95.03 -2.90%
FB $116.73 7.20%
GOOG $691.02 -2.10%
TSLA $247.54 -1.60%
YHOO $36.59 -0.97%


Chart of I:DJI
DOW 17,830.76 -210.79 -1.17%
S&P 500 2,075.81 -19.34 -0.92%
NASDAQ 4,805.2910 -57.85 -1.19%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs