This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Bowflex And Velti Simplify The Purchase Path For Mobile Consumers

Velti (NASDAQ: VELT), the leading global provider of mobile marketing and advertising technology, and Nautilus, the leading home fitness products company, today announced the launch of the TreadClimber HTML5 mCommerce site, the latest initiative in their ongoing partnership. Velti leveraged the mGage platform to develop the mCommerce site to activate the large mobile audience responding to Nautilus’ TV commercials, accessing the Nautilus web site or clicking on mobile media. Customers are able to seamlessly purchase products and accessories on mobile due to the fully integrated solution.

The new TreadClimber mCommerce site includes a suite of lead generating and mobile optimized features. In addition to allowing users to purchase products and accessories, users can watch videos, toggle through 360 degree views of the products, read product reviews, sign-up for mobile alerts, request a free product info kit, and share product info via social media networks, messages, and email on any mobile device across all platforms.

“We‘ve seen great results from Velti’s mGage platform including extending TreadClimber, Bowflex Strength, and CoreBody Reformer to mobile,” said Michael Robinson, Creative Manager of Nautilus. “In fact, even without an mCommerce component, the TreadClimber mobile site has seen 200% growth in visitor traffic. We’re excited to work with Velti again on the TreadClimber mCommerce project, as they bring creative thinking and unique, high-touch management to our campaigns.”

The xHTML mobile site for TreadClimber was so successful that Nautilus’s mobile device driven revenue increased by 95%. Consumers continue to engage with the site which, since January, has resulted in a 150% increase in leads generated since 2011, 2x increase in ‘clicks to call’ each quarter, and an average of 3 page views per visit.

“Brands are increasingly realizing that consumers want to buy on mobile,” said Harry Patz, Chief Revenue Officer, Velti. “In the past, mobile was viewed as a complement to the online store, but now companies such as Nautilus are finding that their customers also want to make purchasing decisions while on the go. Nautilus is one of several clients Velti is working with to develop their mCommerce strategy.”

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

Chart of I:DJI
DOW 17,689.86 -56.12 -0.32%
S&P 500 2,103.84 -4.79 -0.23%
NASDAQ 5,128.2810 -0.5040 -0.01%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs