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TheStreet Open House

Bowflex And Velti Simplify The Purchase Path For Mobile Consumers

Stocks in this article: VELT

Velti (NASDAQ: VELT), the leading global provider of mobile marketing and advertising technology, and Nautilus, the leading home fitness products company, today announced the launch of the TreadClimber HTML5 mCommerce site, the latest initiative in their ongoing partnership. Velti leveraged the mGage platform to develop the mCommerce site to activate the large mobile audience responding to Nautilus’ TV commercials, accessing the Nautilus web site or clicking on mobile media. Customers are able to seamlessly purchase products and accessories on mobile due to the fully integrated solution.

The new TreadClimber mCommerce site includes a suite of lead generating and mobile optimized features. In addition to allowing users to purchase products and accessories, users can watch videos, toggle through 360 degree views of the products, read product reviews, sign-up for mobile alerts, request a free product info kit, and share product info via social media networks, messages, and email on any mobile device across all platforms.

“We‘ve seen great results from Velti’s mGage platform including extending TreadClimber, Bowflex Strength, and CoreBody Reformer to mobile,” said Michael Robinson, Creative Manager of Nautilus. “In fact, even without an mCommerce component, the TreadClimber mobile site has seen 200% growth in visitor traffic. We’re excited to work with Velti again on the TreadClimber mCommerce project, as they bring creative thinking and unique, high-touch management to our campaigns.”

The xHTML mobile site for TreadClimber was so successful that Nautilus’s mobile device driven revenue increased by 95%. Consumers continue to engage with the site which, since January, has resulted in a 150% increase in leads generated since 2011, 2x increase in ‘clicks to call’ each quarter, and an average of 3 page views per visit.

“Brands are increasingly realizing that consumers want to buy on mobile,” said Harry Patz, Chief Revenue Officer, Velti. “In the past, mobile was viewed as a complement to the online store, but now companies such as Nautilus are finding that their customers also want to make purchasing decisions while on the go. Nautilus is one of several clients Velti is working with to develop their mCommerce strategy.”

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