This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Local Corporation Set To Monetize Mobile In $2.7 Billion Mobile Advertising Market

Local Corporation (NASDAQ: LOCM), a leading online local media company, today announced it is extending its current online infrastructure for search and advertising for local business onto mobile devices with the release of its Local.com mobile app for iOS ® and Android enabled devices. The new app provides on-the-go consumers with the ability to search for information on local businesses, including products and services.

The move marks Local Corporation’s expansion into the growing U.S. mobile advertising market, which is expected to reach $2.7 billion this year, according to BIA/Kelsey.

The Local.com mobile app is free and now available for download on the iOS platform here and the Android platform here. The app is iOS 6 compatible.

“Local Corporation expects to generate over $100 million in revenues this year by connecting local businesses with online customers. As a result, we believe we’re well positioned to monetize mobile consumers at the local level as well,” said Michael Sawtell, president and chief operations officer, Local Corporation. “We’ve received positive feedback on the app so far, and we’re confident that the Local.com app’s streamlined interface, relevant results and broad feature set will appeal to today’s mobile consumer. We believe that our expanding suite of mobile offerings unlocks new potential value across our local media platform and that we’re poised to lead in the emerging mobile local market.”

The Local.com app is one of the first local search apps to include “smart” suggestions, which proactively help consumers discover local businesses that directly meet their needs. The location-based app provides over 30 user-friendly suggestions based on the time of day, location and current weather of consumers using the app, such as “find a movie theater in my area” or “warm up with a hot beverage” that shorten the distance between search and satisfaction.

1 of 3

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,279.74 +13.75 0.08%
S&P 500 2,010.40 -0.96 -0.05%
NASDAQ 4,579.7870 -13.6380 -0.30%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs